National Repository of Grey Literature 23 records found  previous11 - 20next  jump to record: Search took 0.00 seconds. 
The Using of Celebrity Endorsement in the ZOOT magazine Interviews
Drachovská, Zuzana ; Miessler, Jan (advisor) ; Štoll, Martin (referee)
This master thesis is focusing on celebrity endorsement used for product, brand or company promotion. The chosen example is compared with similar competitive ones and demonstrates critical view on celebrity endorsement as a phenomenon and also celebrities. The Grounded theory using repeated reading and coding is chosen as an analysis method for this thesis. This method is used in empirical part of the paper, applied on the interviews from every issue of the magazine ZOOT published and its results are interpreted and evaluated afterwards. The main aim of this thesis is to confirm or disprove the statement that magazine ZOOT uses communication strategy that differentiate it from its competition.
Sama doma: case study with emphasis on gender stereotypes
Halamásek, Šimon ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This master thesis titled "Sama doma: a case study with emphasis on gender stereotypes" focuses on the way gender stereotypes are manifested in the live publicistic talk show Sama doma. Based on the analysis of selected episodes, a conducted interview with the show's head editor and with the support of literature, this thesis shows, that gender stereotypes are indeed a part of the content. The presence of these stereotypes is noted among the topics chosen, guests invited, in the absence of a male and also in the speech of moderators. The speech is highlighted as the main source of gender stereotypes in this show and is linked to internalised sexism. Its specific manifestations are thematically categorised into several subchapters. The show has been criticised in the past for stereotypical depictions of women and the research findings of this thesis are therefore compared to the criticism as well. The thesis concludes that even though this show broadcasted on Czech Television has succeeded in shifting the way it deals with gender roles to a less stereotypical one, we can still find manifestations that support the rigid nature of these structures.
Building corporate identity through social and new media
Kučerová, Tereza ; Köppl, Daniel (advisor) ; Miessler, Jan (referee)
The dissertation examines the process of building corporate identity in the new social media. It defines brand images and characterises their functions in marketing communications. It surveys their practical utilisation and describes brand roles and their values, brand status and identity in strategic management, and more particularly in social media which are described herein with regard to the current situation and long-range forecasts. In a practical part it describes the building of brand identity of since its creation to the present day in the social media, and compares its communication with the U.S. brand Wayfair. It strives to highlight some differences in their communication activities and puts forward recommendations for further development. The practical part then describes the perception of the brand by the existing customers and confirms and rejects some working hypotheses.
The world of editors in women's magazines: Print versus online
Houdková, Lucie ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
This diploma thesis focuses on the organizational structure of the magazine and the web site for women - Blesk pro ženy and Blesk pro ž The editorial office is part of the Czech News Center media organization. An increasingly common model for the operation of different media platforms is merging them into one newsroom, in which the editors produce the content for different channels. It is the so-called integrated, multimedia or converged editorial office. The diploma thesis aims to find out, whether this trend of convergence in media production has also affect on the editorial office in Blesk pro ženy. Another goal is to identify the professional identity of editors working for the lifestyle medium, and what does multiskilling and multimedia journalist mean in the context of Blesk pro ženy. Finally, the aim is to discover, what are the specifics in the work practice of an editorial staff composed of women. As for the methodology, a qualitative research was formed by interviews with editors from both printed and online platform, and also the method of participant observation was applied.
Media organization analysis - Seznam Zprávy
Hodboď, Vojtěch ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
In the thesis I deal with the transformation of the media environment in the postmodern (fluid) period and the influence of these changes on the identity of the journalists. I look at the transformation of the media landscape from a variety of perspectives - for example from a convergence point of view, which I describe not only as a technological process, but above all as a cultural change that created fluid boundaries between various channels and formats, between production and consumption, organizations or the extent of the user's involvement in media communication. This has put media professionals into a situation they have to deal with. After organizing the theoretical backgrounds, I can, in the practical part, focus on how the media landscape is perceived by the journalists themselves and how it affects them. Based on in-depth interviews with journalists from the Seznam Zprávy, I first show the changes that journalists consider important, and then describe how these changes have been adapted over time. In the next part of the research I follow their current perception of the profession - especially how they perceive the decline in prestige and credibility of the profession, or how they think about the future of the profession. Finally, in the last part I deal with traditional and...
Transformations of the Czech fantasy and sci-fi fandom in the last decade
Hažlinská, Jana ; Krobová, Tereza (advisor) ; Miessler, Jan (referee)
This diploma thesis inquires into the Czech fantasy and sci-fi fandom and its transformations in the last decade, whereas the research focuses on the mode in which the fandom is being viewed by the fans themselves and in which the fans create their fandom identities. The fans were interrogated in a series of in-depth interviews in which they described the significance of being a fan for their personalities and the impact of fanship on their lives. Attention is also focused on the fans' relations, specifically on the relations towards the non-fans, towards the other members of their community, and also towards the trends they consume. The research emphasizes on loyalty of the fans towards their favourite franchises and whether their taste is being steady or if it possibly varies over time. The goal is to examine if these changes in the fans' taste have any impact on the fans future inside of their community. The respondents also described their approach to the technology and the development of the new media, and how this development impacts on their fandom in terms of an access to more texts, or how it can facilitate a mutual communication. Special attention was paid on the way how fans reflect their own media image, if they feel to be displayed in accordance with the stereotype describing fans as...
Behavior of Generation Y music listeners in the age of digital music distribution
Kohoutová, Barbora ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
1 Abstract The Master's thesis Behavior of Generation Y music listeners in the age of digital music distribution deals with the pocess of listening to music and habits connected to it among generation Y music listeners. Digital age provides music listener with new channels to listen to music such as streaming services (Spotify, Apple Music etc.), music websites, online radio broadcasting or MP3 format. The research method used in this Master's thesis is qualitative research in the form of semi-structured interviews which were led with the sample of ten respondents. The aim of this Master's thesis is to outline the reflection of respondents' music listening behavior. It tries to capture their viewpoint of use of music channels and their positive and negative aspects. It also focuses on how music listeners choose interprets and songs, how they discover new music and what is their approach to sharing music on social networks. Another question also is what is the role of physical music media for Generation Y music listeners. Findings gained from the research are presented in the last part and they are compared with other researches and books on the similar topic.
Transformation of the usage of social network Facebook during the period of 200*9 - 2017
Divišová, Alice ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
The aim of Master's Degree Thesis "Transformation of the usage of social network Facebook during the period of 2009-2017" is to reveal changes in user behavior on the social network Facebook during the period 2009-2017 and to explain causes of those changes. The research part of this thesis is supported by several theoretical backgrounds describing the development of online media and social media and focusing on their technological, historical and social evolution. The research itself has two methods - quantitative content analysis and qualitative analysis of an audience. The main research question of quantitative content analysis "Has user behavior on social network Facebook changed in time?" is supported by four hypotheses that are built on main ideas of the theoretical framework. The main research question of qualitative analysis of an audience "Why the user behavior on social network Facebook has changed in time according to users?" builds on quantitative content analysis and explains causes and motivations of changes in user behavior on social media Facebook.
Czech telecomunications companies in chosen specialized media in 2013 - 2017
Ullmann, Ondřej ; Miessler, Jan (advisor) ; Huněk, Filip (referee)
This Master's Thesis focuses on the most popular online media, which are writing about telecomunications companies in the Czech Republic (, a The aim of the thesis is to provide an overview of the way how these media inform about mobile providers in the Czech Republic (T-Mobile, O2 and Vodafone). The thesis reveals differences and similarities in media output of the monitored media and thus can help in a critical approach to the received information. In the theoretical part the thesis shows approach of a journalist as a mediator of information with an explanation of the main theories. It further reflects the role of a journalist as a recipient of information and also focuses more on the role of PR.The research part contains the results of the content analysis, from which it is possible to get an overview of media output frequency, sentiment or extent of use of press releases and the way they are taken over. All monitored quantities are compared across the media and mobile providers. The results show that there are significant differences how journalists rework press releases and in the overall sentiment of published articles. is significantly more critical of all mobile operators than other followed media, while at research confirmed...
Investigative journalism carried out by non-profit media organizations
Indra, Jan ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
This thesis focuses on the production of investigative reporting by nonprofit organisations. The phenomena of a partial shift of investigative media production into the nonprofit sector has rapidly gained traction in recent years. One of the reasons for this development has been the declining economic condition of the traditional types of media, resulting in newsrooms decreasing their staff as well as the overall dedication of resources to investigative journalism as an extremely expensive form of journalism. The other reason has been the transformation of the political and social spheres, which have an undeniable impact on whether independent investigative journalism is even possible. This paper then aspires to present a comprehensive view on this phenomena and whether it is sustainable. After defining the theoretical conditions for the existence of investigative journalism in the nonprofit sector, the paper identifies the main challenges that emerging nonprofit investigative organizations have to face, as it then also presents steps that these organisations can take in order to overcome these challenges. The final part of the thesis is dedicated to the five-year existence of the Czech Centre for Investigative Journalism, an investigative nonprofit. The author of this paper, who has also been a...

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