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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Crowdfunding for theatre
 Michel, Andrea ; HUDEČEK, Martin (advisor) ; LEDVINOVÁ, Jana (referee)
This work is focused on the issue of crowdfunding for theater or non-profit sector as a tool. It covers all phases of a campaign; setting campaign goals, identifying and quantifying all costs associated with it. I am aiming at using the full potential of the tool and the volume of work involved. I also briefly deal with the motivation of the donor. The last chapter describes three case studies of successful campaigns. The practical output of the work is a campaign budgeting tool, an instrument that enables authors to identify and quantify all costs associated with the campaign and determine more precisely what the target amount should be. The tool proved that if you collect CZK 50.000, the cost of campaigning is about 30% of the amount; the higher amount you collect, the lower campaign costs you reach.
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