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National Repository of Grey Literature

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Návrh komunikační strategie k oslovení segmentu seniorů Michalík, Dominik The main goal of the bachelor’s thesis is a proposal to find appropriate tools of mar-keting communication to address the specific segment of seniors. The first part is theoretical and deals with all concepts that are key to the research. The second part is devoted to the analysis of secondary and primary data, on the basis of which a proposal of suitable tools of marketing communication is developed to address the segment of seniors. The discussion then discusses the various limiting factors and limits that could influence outcomes of the research. Detailed record

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5	Michalík, Daniel
7	Michalík, David

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