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Customer Profitability Analysis in the Service Industry
Kushnarevich, Olga ; Matyáš, Ondřej (advisor) ; Král, Bohumil (referee)
"Customer Profitability Analysis in the Service Industry" aims to describe the practical application of customer profitability analysis techniques in holding XYZ, which provides ICT services to the hospitality industry. The thesis starts with a theoretical part. It describes several management accounting techniques for measuring customer profitability. The second part of the thesis demonstrates the application of some of these techniques in a real-life environment. Implementing management accounting tools, business processes and changing the accounting data structure are described step by step.
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Designing Performance Measurement System for Strategic Optimize-Sourcing Function in the Professional Services Firm
Mysin, Roman ; Wagner, Jaroslav (advisor) ; Matyáš, Ondřej (referee)
The development and application of performance measurement systems for a purchasing function within a professional service company possesses a great challenge for both practitioners and academics. Despite the increasing popularity of this topic, the systems that are currently developed are rarely adequate to be applicable at the business-unit level. Furthermore, the existing productivity measures are predominantly designed to measure performance in industries where the inputs and outputs are both tangible and standardized items. Intangible and non-quantifiable factors of production cannot be reliably measured by manufacturing performance methodologies. Consequently, purchasing professionals seek tools to accurately track purchasing performances and connect it to given business strategies and objectives. This paper aims to develop a design of the performance measurement system that can be applicable onto the optimize-sourcing department of the selected firm of this study. The first section of the paper outlines key performance measurement concepts and establishes a theoretical framework that supports the following research. Subsequent questionnaires and interviews that were conducted with vital stakeholders reveal the flaws of the current performance measurement system. Conclusions derived from the interviews and questionnaires support the findings of extensive literature reviews. In the following chapters, the paper focuses on the development of the new model that overcomes limitations of the model in use. The thesis also lists additional recommendations on the implementation phase of the new model. In the final section, this paper emphasizes the limitations of the proposed model and describes potential challenges related to the implementation phase.
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Cause Related Marketing, it's Types and Examples from the Czech Environment
Kalná, Petra ; Dohnalová, Marie (advisor) ; Matyáš, Ondřej (referee)
The diploma thesis deals with Cause Related Marketing as the way of cooperation of a nonprofit organization and commercial company in the Czech environment. The presence of different types of Cause Related Marketing in the Czech Republic was investigated on the basis of the expert typology. My goal is not only to investigate the occurrence of these types, but also to analyze their representation and to determine which type prevails. In the empirical part I present concrete Cause Related Marketing campaigns with focus on their presentation on the websites of nonprofit organizations and their partner companies. Considering the website presentation of this cooperation I look for connections demonstrating the initiative that entities pursue during the campaign. The outcome of the diploma thesis is the research evaluation, recommendations for profit and nonprofit organizations and critical evaluation of this issue.
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Saving the Kyselka spa
Erba, Lukáš ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
Tématem této práce je kampaň za záchranu lázní Kyselka, kterou vedla "Asociace sdružení pro ochranu a rozvoj kulturního dědictví" a studentská iniciativa "Opravte Kyselku!". Hlavním cílem této práce je prozkoumat tuto kampaň a zjistit, jak se aktivisté občansky angažovali, že se jim podařilo přimět vlastníky k rekonstrukci zchátralých lázní. Práce popisuje a vysvětluje průběh kampaně, ukazuje na jednotlivé strategie aktivistů, snaží se najít nejúspěšnější události a důvody, které stály za úspěchem těchto událostí. Práce je koncipována jako případová studie a k nalezení odpovědí byly použity různé metody: studium různých dokumentů, rozhovory s jednotlivými aktivisty, analýza diskuzí v médiích aj. V závěrečné části jsou zodpovězeny výzkumné otázky a navrženy další možnosti výzkumu.
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Marketing focused on employers by supported employment agencies
Iblová, Veronika ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
Diploma thesis "Marketing focused on employers by supported employment agencies" deals with marketing environment and tools, which are used by agencies in their effort to place disabled people in the open labour market. The first task is description and comparsion of marketing environment and tools. The next objective is to realese recommendations to this area. The theoretical part is focused on: the employers, long-term unemployment of disabled people, principals of supported employment service and marketing theories of nonprofit organizations. In my qualitative research I used following technics: interviews, analysis of documents and comparison. First: I compared two agencies from Rumburk and Liberec. Second: I compared three agencies from Prague. In the last part of my thesis I listed the same and the different components of the five agencies. Conclusions, recommendations and discussion are based on achieved surveys. Keywords: supported employment agencies, marketing of nonprofit organizations, marketing environment, marketing tools, employers.
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Social Capital of Civil Society Organizations: Interorganizational Relations Across All Sectors
Jirků, Zdeňka ; Matyáš, Ondřej (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
SYNOPSIS The diploma thesis deals with social capital of Civil Society Organizations, which is introduced here as a strategy for achieving the objectives and mission of Civil Society Organizations through networking and building relations with key players in their surroundings. Through the example of Civil Society Organizations providing services in Tábor the diploma thesis provides insight into the problematic of creation and maintenance of interorganizational relations with stakeholders across all sectors and therefore building external social capital of organizations. The theories of social capital and interorganizational relations with regard to the specifications of Civil Society Organizations are presented in the theoretical part of this thesis. The research part presents findings based on qualitative research, which was conducted through semi-structured interviews with representatives of Civil Society Organizations. The findings and results are and summarized in the conclusion.
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Social Enterprises in Prague Communication of Entrepreneurship with a Social Benefit
Čížková, Klára ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
The diploma thesis focuses on social enterprises and their use of marketing tools for their communication. In its first part the field where they operate within the Czech Republic is laid out including the legislative setting. Since the concept is relatively new here, approaches and inspiration from abroad are a cited. The part dedicated to marketing introduces different approaches to marketing presentations and to the overall communication of social enterprises and social firms. The outcome of this was to portray the possibilities of their communication with their target audiences. The research itself looks at the communication of social enterprises from several viewpoints. First of all it aims to show the approach taken by the subjects of social economy themselves. This is done through questionnaires and content analysis of documents. Also the view on the matter is expressed through an interview with a consultant of NESsT, an organization which deals with the theme of social entrepreneurship. The last angle, which is represented by a questionnaire for a selected segment of the public looks at their view of social enterprises and firms and their communication.
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Financial Potential of Endowment Capital
Kahounová, Anna ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
Foundations are civil society organizations that achieve charitable goals through the wealth usage. From both - historical and legislative point of view they achieve these aims by using profits generated by the wealth they possess. Foundations' setting up process due to historical events in the Czech area has been interrupted. Foundations sectors renaissance in the 1990's brought a unique tool - endowment capital. The foundation assets serve as a way to preserve the value of foundation's possessions as well as a way to generate a sustained long-term income. The aim of this diploma thesis is to research and evaluate whether Czech foundations use the foundation assets effectively, i.e. if the asset has a potential to be a source of a long-term income. Specifically I am investigating foundation equity volume of the Czech foundations, what kind of investment instruments they use and whether the foundation assets portfolios are diversified.
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The Process of Professionalization of Non-profit Organization Atmostéra, o.s. - Case Study
Kovaříková, Šárka ; Matyáš, Ondřej (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
This diploma thesis introduces case study that deals with problems of professionalization of non-profit organization Atmosféra, o. s., organization arranging experience programs for elementary and secondary schools mainly in Zlín Region. The aim of this thesis is to analyze members' attitudes to professionalization of the organization and on the bases of this analysis to recommend and suggest procedure leading to improvement of services of the organization. Theoretical part describes problems of voluntary work and professionalization. Practical part contains research dealing with members' attitute to professionalization of the organization. Due to specialization of this thesis, I chose method of case study, in which I use qualitative research methods.
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Pionýr: Changes in the Organization in the Context of the Velvet Revolution
Urmanová, Lenka ; Pospíšilová, Tereza (advisor) ; Matyáš, Ondřej (referee)
This thesis is focused on examining the organisation Pionýr, which has a uniqe position among the organisations working with children and youth. It is a qualitative research, which analyses the functioning of the organisation Pionýr before 1989, its transformation into a civic association and status twenty years after renenewal of the independent Pionýr. Main topic is the transformation of the Pionýr organisation and how do the organisation leaders perceive it in interviews and documents. The thesis examines, if it is better to interpret the story of the Pionýr in the context of break in 1989 or rather in the context of continuity. In conclusion there are identified and analysed particular aspects of the break and the continuity.
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