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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The expansion of Budweiser Budvar n. c. to the markets of selected countries in Sub-saharan Africa
 Matoušková, Jaroslava ; Zamykalová, Miroslava (advisor) ; Brom, Jaroslav (referee)
The thesis concerns with appraisal of the potential of sub-Saharan Africa region as the new attractive region for international breweries, among others also for Budějovický Budvar n. c. In order to determine whether the sub-Saharan region is suitable for the expansion of this company, the initial chapters of this work deal with company Budějovický Budvar n. c., its overall strategy and marketing concept chosen for its flagship Budweiser Budvar brand. The following part of this thesis has been devoted to characterize the region of sub-Saharan Africa and using of PEST analysis method it evaluates African markets in terms of their political, economic , socio- cultural and technological environment. In the next chapter of this thesis I analyse specific environment of the African beer market. This analysis shows that the potential of this region is very significant also in this branch. In conclusion of this work, there is the comparison of selected indicators in individual African countries. On the basis of this comparisons top 10 countries from sub-Saharan region were selected, that have the greatest potential to become the new export territories of company Budějovický Budvar n. c.
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Oil reserves in Sub-Saharan Africa (for example Nigeria)
 Matoušková, Jaroslava ; Stuchlíková, Zuzana (advisor) ; De Castro, Tereza (referee)
The presented bachelor thesis deals with oil supplies in subsaharan Africa, with detailed focus on oil production in Nigeria. First part of this work deals with general characterization of african oil-producing states, their oil supplies and their importance to the world economics and the influence of their oil supplies to their own political and economical developement. The conclusions from the first part of the work are consequently applied in the second part of the work, which details the biggest subsaharan oil producer -- Nigeria. The main goal of this bachelor thesis was to demonstrate dependence of Nigeria on oil production and to find potential pros and cons, that the oil production causes to the state of Nigeria. The results which I concluded are presented in the final part of the work.
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See also: similar author names
14 MATOUŠKOVÁ, Jana
7 MATOUŠKOVÁ, Jitka
14 Matoušková, Jana
3 Matoušková, Jarmila
7 Matoušková, Jitka
1 Matoušková, Johana
2 Matoušková, Judita
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