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TV Audience Measurement
Pokorná, Barbora ; MATHÉ, Ivo (advisor) ; Taberyová, Kristina (referee)
Marketing research, as far as it exists, is definitely an essential part of every company that provides products or services to customers. Marketing surveys show exact data and give their submitters important information and feedback. However, the process of creating marketing research of media also brings certain difficulties and specialties, with which the media market deals these days. This diploma thesis focuses especially on the process of creating surveys concerning television broadcast audience.
The diploma thesis deals with the matters of measuring TV ratings. The first part of the work focuses on historical progress in this field since the introduction of TV broadcasting, the earliest measurements of TV audience, up to its current electronic form ? all concerning the Czech Republic and other foreign countries. The contemporary, electronic form, is thoroughly described in the thesis. An essential aspect of the work is information about the usage of the collected data by TV and the advertising market. Another part of the work concerns international comparison of similar projects focusing on audience measurement in selected countries. The last part of the thesis focuses on possible future of the measuring of audiovisual content ? touching upon consumer behavior. The research is mainly based on controlled interviews with TV or research field workers and on an analysis of available documents concerning this topic.
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Czech Television and Youth Audience
Kučerová, Zuzana ; BENDOVÁ, Helena (advisor) ; MATHÉ, Ivo (referee)
The thesis Czech Television and Youth Audience focuses on whether Czech Television as a public service broadcaster in the Czech Republic produces
enough programmes targeted at teen audience. The aim of the study is to consider if a television as a platform for watching audio-visual content is
still appealing for pubescents or whether they rather choose the Internet. Furthermore, I describe the ways by which other European public service
broadcasters attract young audience and make a suggestion to improve the situation.
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Coordination and Management of Theatre Elements
Lázňovský, Michal ; KLÍMA, Miloslav (advisor) ; MATHÉ, Ivo (referee)
Dissertation titled Coordination and Management of Dramatic Elements or Strategic and Project Management for Theater explores possibilities of the application and use of the theory of strategic planning and project management in theatrical practice. The thesis has a hierarchical structure and progresses from top to bottom, i.e. from strategic considerations at the level of top management towards their implementation through specific projects.
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The Downfall of Czech TV series
Hrubý, Tomáš ; Szczepanik, Petr (advisor) ; MATHÉ, Ivo (referee)
The thesis deals with the qualitative decline of the Czech serial production after the revolution, namely changes in the author-producer relationships, the impact of the introduction of the commercial broadcasters into the market and an internal development of the Public television. The thesis will also look at the changes in developement and production of tv series in the Czech republic.
The thesis will be looking for the roots and consequences of this qualitative decline and will compare it with the socialist era as well as the profesional developement of the foreign tv series. Through the analysis of production processes, the text seeks to identify fundamental principles affecting the quality of television production and outline possible systemic changes to strengthen the potential for future domestic as well as foreign succsess of Czech tv production.
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TV Perspective 2020 - Would television as we know it survive?
Šafer, Kryštof ; MATHÉ, Ivo (advisor) ; FRIČOVÁ, Kateřina (referee)
Master's thesis titled TV Perspective 2020 - Would television as we know it survive? describes a condition in which the television exists in 2015 and looks at the ways in which it will develop in the next five years as they develop different demographic groups and their relationship to television. Television as a medium is changing. The main emphasis of examining is focused on exploring different ways of changes that television has to undergo to survive in the ever-changing media landscape and increasing competition, especially from the Internet sector. Transformation of the viewer, who is increasingly turning to other variants of monitoring content, however, who is vital for the survival of such a powerful medium like television rights, is also examined here.
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Program Dramaturgy of the Public Service Media
Badač, Peter ; MATHÉ, Ivo (advisor) ; MYSLÍK, Václav (referee)
In this thesis I deal with the public media programming.
On the example of Czech television, Irish RTÉ and Finnish YLE am I trying to show the current tendences in the programming of new project and format as well as to show the relationship between the public broadcasters and new medias. Within the programming this thesis deals with the various types of genres that are broadcasted by public media, on the field of development of new programs it describes the process of development of new projects in the institutions mentioned before. It also analyses the current programming and scheduling of the public media.
This thesis also covers the current trends in European public broadcasting companies and shows the trends on the field of develepment of new programms and new media.
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The effects of the process of digitalization on Czech TV
Vácha, Pavel ; Mathé, Ivo (advisor) ; Myslík, Václav (referee)
This work describes the effects of the process of digitalization of the terrestrial
television signal broadcasting on the Ceská televize (Czech Television) station as
a public service broadcaster. The introduction provides a basic explanation of the
term digitalization and the history of digitalization of television production as the
first stage of digitalization of the terrestrial television signal broadcasting.
The first chapter presents a brief history of television and the television market
in Czechoslovakia and the Czech Republic which also indicates the situation in
the market before the process of digitalization of the television signal
broadcasting began. The next section presents an overview of the legal
framework of the process and the technological solution.
In chapters dedicated to two new programme groups whose origination is made
possible by a change in the broadcasting of the signal, their creation is described
in the context and the first years of broadcasting are evaluated. The thesis also
deals with the issues related to the emergence of new private television stations
and their influence on the Czech Television.
In conclusion, the audience is analyzed as one of the indicators of success and
trends established by the process of digitization in the market and the future
development in the television market from the viewpoint of the Czech Television
station is addressed.
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Theatre Marketing
Sulženko, Jiří ; Dvořák, Jan (advisor) ; Mathé, Ivo (referee) ; Krofta, Josef (referee)
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle changes. Thus it should help to better understand the changes that have occured in last years in the field of theatre marketing. It should also sum up the main marketing issues and issues of marketing communication.
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