National Repository of Grey Literature 79 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Analysis of analytical tools for supporti managerial decision-making
Kurdyukov, Mykyta ; Maryška, Miloš (advisor) ; Řezáč, Miroslav (referee)
This diploma thesis is devoted to comparison of analytical performance tools for visual data analysis in the context of Business Intelligence and Corporate Performance Management. The first part of the thesis is devoted to a description of Business Intelligence concept, which could be used as a source for gaining input data for analysis, its components and architecture. The next part is an analyzed concept of Corporate Performance Management, its single components, and the impact of using analytical tools for key management decisions. The theoretical part of the thesis will be based on the synthesis. The theoretical part of the thesis will be based on the synthesis of knowledge gained by studying specialized literature and professional articles. The practical part of this diploma thesis will be focused on testing of selected analytical tools based on metrics in CPM agendas. In this thesis the functionality of the tools will be explored, focused on the creation and presentation of the dashboards for the preparing foundation for the managerial decision-making. For the objective of comparing these tools a methodology, which will evaluate selected analytical tools based on relevant criteria and weightings will be defined. The main contribution of this diploma thesis is the result of the analysis of the comparison of the main possibilities of analytical instruments with the leading position on the global market.
Comparison of Self-Service Business Intelligence tools
Blaha, Ondřej ; Maryška, Miloš (advisor) ; Sládek, Pavel (referee)
The objective of my diploma thesis is an analysis and comparison of commercial Self-Service Business Intelligence tools. Publication compares Microsoft Power BI and Tableau software tools. In the first theoretical chapter, which includes overview of publications related to main topic, I explain the Business Intelligence and its architecture in currently used approaches: standard, In-memory and Self-Service. The chapter also explains the pros and cons of changing the current IT environment to Self-Service BI model and the related roles. The analytical chapter covers definition of suitable parameters, which are used for compari-son of chosen tools by multicriterial analysis of different approaches. Parameters and met-rics are grouped by several layers following the BI architecture concept. These layers are data, transformation, presentation, publishing and comunity layer. To set the criteria weig-hts, the Fuller method is used and the results are achieved by weighted sum of acquired values. The main benefit of diploma thesis is a comparison of chosen Self-Service BI tools and their analysis by various criteria. Reader should get the complex picture of Business Intelli-gence topic and will be able to choose the right tool for his needs and be familiar with its pros and cons.
Use of online advertising (PPC) to increase sales of ecommerce website
Šašek, Marek ; Maryška, Miloš (advisor) ; Smutný, Zdeněk (referee)
When doing business on the Internet, it is crucial to have the potential customers informed about websites, offered products and services. In the online world, these customers are visitors who come to the websites through some medium. One of such frequently used media, which can bring new visitors, is Internet advertising. This thesis is focused on the paid Internet advertising model known as the PPC (Pay per click). The main scope of the thesis is implementation of advertising campaigns for a particular e-commerce website in order to increase the number of sales. The campaigns run on the Google Search network. They are managed by the advertising system AdWords which is presented in the theoretical part of this thesis. The essential terms of the online marketing and principles of Internet advertising are also is described in this thesis. In order to create a successful advertising campaign, it is crucial to ensure its measurement and evaluation, which are handled by AdWords and the analytical tool Google Analytics within the practical part. Moreover, this thesis focuses on optimization of the running campaigns based on the measured data. In the conclusion, the goals and benefits of ads for the advertised eshop are evaluated.
Design and implementation of dashboards within Business Intelligence or a paper mill
Kos, Jakub ; Maryška, Miloš (advisor) ; Církovský, Tomáš (referee)
The theme of this diploma thesis is the design and implementation of a dashboard for a specific paper company using the knowledge of an effective way of data visualization. The new dashboard is being developed as a replacement for the current reporting method, which does not allow the best information to be passed on. In order to design an effective dashboard, it was necessary to gain knowledge of specialized literature dealing with the topic of reporting, dashboarding and visualization of information. The following methods were used in the theoretical part: introduction and description of current situation in reporting and dashboards for obtaining a theoretical basis then finding principles and trends of data visualization for the design of effective graphic components displaying key information. In the practical part, it was necessary to analyze the current state of the reporting solution in the company and to identify requirements for the new dashboard. This information was obtained through semi-structured interviews with representatives of dashboard users. Introductory chapters are devoted to the interpretation of the theme dashboards. It introduces its historical development, basic concepts and it explains definition of dashboard. Subsequently, the author describes the characteristics of different kinds of dashboards. Another part deals with the theoretical basis of information visualization. Describes the basic processes of human perception and the ways it is affected by handling of the various attributes of the displayed information. The practical part of the thesis deals with the design and implementation of a dashboard in Mondi Štětí a.s. When designing the graphic design of the dashboard and the individual elements author uses the findings explained in the theoretical part. The dashboard prototype, created in Tableau, was subsequently consulted and validated with users. Based on their comments, it was modified and then implemented for real use. The result of this work is a dashboard of residence times, designed according to the principles of efficient data visualization. This dashboard meets user requirements and fulfills its defined purpose. Another benefit of the thesis is a summary of the theoretical knowledge and data visualization principles, which can serve as a source of instruction for the reader. At the end of the thesis, the author suggests ways to further develop the new dashboard.
Data quality and its analysis in a non-bank loan company
Vránek, Pavel ; Maryška, Miloš (advisor) ; Espinoza, Felix (referee)
This bachelor thesis is focused on complex elaboration of the subject data quality from the theoretical description of working with data in an information system, through the data quality definition, description of the causes of poor quality of data and consequences, which poor data quality brings, to analyze the quality of data in the non-bank load company. For the analysis of the data quality will be first selected suitable dimensions of data quality, for which will be subsequently defined metrics. These metrics will be then measured over a real data using SQL query language and software designed for the analysis of data quality. The main contribution of this work is complex processing of data quality issues and a demonstration of the real state of data quality in the non-bank loan company. The work offers the possibility of extending the draft procedures and rules for data quality management.
Business Intelligence implementation on top of parking lot traffic data
Machat, Sebastian ; Maryška, Miloš (advisor) ; Espinoza, Felix (referee)
In the world of increasing car sales and limited count of available parking spaces it is hard to imagine the parking space management issues would fade away anytime near. In a simi-lar way the Business Intelligence holds its position as one of the continuous trends in company IT environment. After the parking space navigation systems started to make its first appearance into the public parking lots, it started to be clear that their outputs could be potentially used to gain new information about the way the drivers behave and how the parking space is being used. That is the reason this thesis covers the field of acquirement of data from the parking space navigation system and its initial analytical use using the BI tools. Following the theoretic introduction of both Business Intelligence and BI project management comes the detailed info about the parking space navigation systems & the parking lot covered in the practical part of this text. These are followed by details of how the data collection procedures and navigation system data processing should be handled to allow building and filling of the data warehouse. On top of this DWH the analytic layer is both designed & implemented, followed by reports providing the information parking space owner requested. As the data warehouse contains a lot of additional data with expected possible use in the analytic processing, ie. using data mining tools, the last part of the thesis covers specifying single research question about the data available, which is later confirmed/denied using statistical analysis.
Visualization Support in Sefl-Service Business Intelligence Tools - a SAS Visual Analytics and IBM Cognos Analytics Comparison
Espinoza, Felix ; Maryška, Miloš (advisor) ; Berber, Martin (referee)
The thesis deals with problematics of tools marked as Self Service Business Intelligence (SSBI) which is paid close attention by its users as well as producers due to expected progressive growth of this trend. Two products are evaluated: SAS Visual Analytics and IBM Cognos Analytics, both tools are evaluated by their extent of user´s autonomy and support of data visualization. Basic principles and concepts connected to the area of business intelligence are defined in theoretical part of the thesis. The problematics of data visualization is introduced and trend of self-service business intelligence is discussed with analyzing its benefits as well as restrictions. Technological factors which helped to fast development of SSBI are mentioned as well. A methodology has been created within practical part of the thesis. It is enforceable for any other tool from the family of SSBI and it is possible to assess the extent of support within observed categories through this methodology: Using information, Creation of information, Creation of sources and Visualization. A set of criteria on basis of which the evaluator can create evaluation form corresponding to his/her needs was defined for each of the stated categories. Usability of the methodology is illustratively demonstrated at mutual comparison of chosen modules of both tools while those parts are sufficiently described before the evaluation itself.
Comparison of Business Intelligence implementation using open source solutions for middle size companies
Schmidt, Róbert ; Maryška, Miloš (advisor) ; Sládek, Pavel (referee)
The main goal of master thesis is to analyze and propose possible low cost Business Intelligence solution with open source technologies and comparison of available tools for implementation in middle size company. We compare Pentaho and Jaspersoft tools implemented on local hardware and cloud environment with Microsoft Azure services. The theoretical part focuses mainly on understanding the business intelligence and its architecture, because architecture is an important part of the work. Actual tools are designed as stand alone modules for specific activities in the business intelligence lifecycle. Low cost tools are often connected with open source technologies and cloud computing. This part of the work contains explanation of these terms and their advantages and disadvantages for our chosen target group of companies. The analytical part includes defined parameters by which it is conducted analysis of tools and their comparison. Business Intelligence solutions are divided according to arcitectural layers. The evaluation criteria are divided into financial, technical and user category. In conclusion, chosen tools are compared and evaluated. The main contribution of this thesis is comparison of open source business intelligence tools for implementation in middle size company. According to the EU directive, middle size company does not exceed 250 employees or profit is less than 50 million euros. The reader can compare the different solutions and their pitfalls or shortcomings that could be critical for the implementation.
Development of internal management information system in Dolphin Consulting, s.r.o.
Církovský, Tomáš ; Maryška, Miloš (advisor) ; Kasl, Tomas (referee)
Main goal of this master thesis is to create Management Information System for company Dolphin consulting, s.r.o. based on technologies available within its infrastructure. Next goal is conduct preliminary verification of the created Management Information System. Generally, the Management Information System is created in accordance with resources including but not limited to Business Intelligence, Management Information Systems literature and experiences of the author. The most important assets of this thesis are creating of the system for Dolphin consulting, s.r.o. and initial verification of created system for its further development and highlight issues that arise. This master thesis is divided into two logical parts. The first part is purely theoretical and describes the issues of data warehousing according to Kimball and Inmon, OLAP Cubes and Management Information Systems. Practical part of thesis describes implementation of Business Intelligence tools as a part of created Management Information System in company Dolphin consulting, s.r.o. At the end of this part is the above stated preliminary verification of the Management Information System with list of recommendations for improving the system.
Design of an agile methodology for Business Intelligence projects
Huňáček, Tomáš ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
This master's thesis deals with the topic of designing an agile methodology for Business Intelligence projects. The thesis presents the topic of Business Intelligence, methodologies for managing projects and methodologies for data warehouse development. It presents Scrum, BEAM* and Data Vault methodologies as well as approaches like pomodoro, Action Centered Leadership and a 40-hour work week. Based on synthesis of presented methodologies and approaches this thesis defines the methodology for managing Business Intelligence projects. The newly designed methodology HooBI is a minimal methodology for agile management of Business Intelligence projects based on data warehouse, containing Business Intelligence elements and approaches for effective work. The usage of methodology is double verified; firstly, by comparison of managing a completed past project with its alternative of eventual usage of the designed methodology HooBI, secondly by expert review. The Methodology should simplify the development and management of Business Intelligence projects and can be used by professionals in the field of Business Intelligence.

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