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Analysis of the Coca-Cola Company´s position on non-alcoholic beverages market in the Czech Republic
Hankeová, Lucie ; Machková, Hana (advisor) ; Richter, Stanislav (referee)
The aim of this master thesis is to analyze the position of the Coca-Cola Company on the Czech market of non-alcoholic beverages using retail audit data. First of all, the information about non-alcoholic beverages market in the Czech Republic is provided as setting the context for the analysis itself. This includes the facts such as size, market structure and trends both in terms of covered categories and producers operating within the market. Subsequently, the Coca Cola Company as the globally largest producer of non-alcoholic beverages is presented into the given context and in relation to the main producers on the Czech market with emphasis on the segment of cola flavored drinks is assessed its position. The analysis primarily using hard retail audit data is in the final part of the thesis enriched with the results of the consumer survey delivering the important insights of consumers themselves.
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Strategy of Hyundai Motor Company in the international markets
Řehoř, David ; Machková, Hana (advisor) ; Malý, Josef (referee)
The thesis deals with the current form and determinants of further development of the automotive industry and strategy of Hyundai Motor Company, the fastest growing automaker in the international markets of these days. The thesis is divided into four chapters. The first one is devoted to recent development of the automotive industry with a closer focus on the main characteristics of the Czech market and mentions the major trends affecting the industry. Next part introduces HMC and analyzes the development of its position in the global automotive market. Subject of the third chapter is an analysis of the company's business strategy, which has become the key factor of its growing importance. It mentions the main company objectives, the process of creating a strategic plan, different strategic approaches in the international market, phases of strategic brand management and discribes history of the company strategy. The final part focuses on the reasons of the construction of Hyundai factory in the country, evaluates it's position in the Czech market and the analysed strategy.
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Strategies of French Car Manufacturers on International Markets
Snížek, Martin ; Machková, Hana (advisor) ; Malý, Josef (referee)
This diploma thesis aims at comparing strategies of French car manufacturers Renault and PSA Peugeot Citroën on international markets. The first chapter is focused on unveiling the particularities of different markets with paying special attention to distinguishing traditional automotive centres from emerging economies. The second part of the thesis presents Renault and its activities on international markets. Renault's activities are more profoundly studied through analysis of production (geographic distribution and its evolution, methods of entering new markets) and sales. The same structure is applied to the third chapter concerning PSA Peugeot Citroën. The author comes to a conclusion that even though France and Europe remain the main markets for both car makers their importance declines to the benefit of developing countries. Moreover, it was found out that both car manufacturers are entering new markets via cooperation with other car makers.
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Analysis of students’ motivation to go for AIESEC internships
Hladíková, Veronika ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis deals with motivation of students who are going for internships with AIESEC. The theoretical part introduces organization AIESEC, gathers information about topic of motivation and also describes the whole process of going for internship together with explanation of the role of coordinator for interns. The empirical part presents results from the research that was conducted to find out what was the motivation of students going for internships and also motivation of coordinators, who are directly working with interns. Both researches were based on written online questionnaires distributed to interns and coordinators. Analysis of results was followed by recommendations for improvement of work with interns and coordinators.
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Door-to-door sales
Pacalová, Michaela ; Malý, Josef (advisor) ; Machková, Hana (referee)
The thesis is devoted to the topic of direct sales. The target of the thesis is to assess the specifications of the direct sales in the selected countries based on the comparison method, then to zoom in the direct sales in the chosen company and to point to this form of sales not only at home but also abroad. The thesis is divided into theoretical and practical part. The theoretical part defines the basic concepts of the solved issues, characterizes direct sales and the assumptions of its success. The final part shows comparison of the direct sales in the selected countries based on the statistical indicators and also on available information. The practical part introduces the Southwestern Company, which uses direct sales to distribute educational products. Here is briefly summarized the history of the company, its product portfolio and summer Southwestern Advantage Internship for university students.
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Strategy of automotive suppliers in Central and Eastern Europe
Mohelský, Lukáš ; Machková, Hana (advisor) ; Malý, Josef (referee) ; Materna, Petr (referee)
The main goal of the thesis is to analyze the development of the automotive industry on both the global and the European level from the strategic perspective and to assess the impact of the identified trends on the position of the automotive suppliers within one of the emerging centers of the industry on the European continent. The auxiliary aims of the thesis include the identification of the main reasons, which have led to the current position of the automotive industry within the Central and Eastern European region, and the forecast of the expected future development. The thesis attempts to fill the gap in the existing literature both in the Czech Republic and abroad by presenting new findings in all of the above mentioned fields.
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Marketing Analysis Of Denmark
Bergerová, Linda ; Machková, Hana (advisor) ; Malý, Josef (referee)
The aim of this diploma thesis is to analyze the marketing environment of the Danish market and to examine the external factors which affect the companies and their activities in this market. My goal is to create a realistic idea about the Danish business environment and cultural differences of the Danes. For the purpose of this analysis I focused on the most important macrofactors, such as the political, economic and social factors. On the basis of cultural specifics and identified macrofactors I also give some advice to the companies to take into account when planning their marketing strategy. As a result of this thesis Czech entrepreneurs might be better able to understand the Danish environment, detect possible opportunities and also reveal the risks associated with doing business in Denmark.
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The concept of CSR in French companies´ practice
Vodstrčilová, Kateřina ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and describes the practical use of CSR by the French companies. The first part contents the introduction to CSR, identifies three main areas of CSR and describes the process of implementation of CSR into business practices. The second part deals with the situation of CSR in the European Union and France. The third section focuses on social responsibility in practice of French cosmetics companies Yves Rocher and L'Oréal. Approaches of these two companies are compared and evaluated and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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