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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Michalová, Martina ; Mičák, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor thesis will deal with the evaluation of the financial situation of the company KAPAMAT AG – ambiente design, Ltd. for the previous period 2015 – 2019. Various methods and indicators of the financial analysis will be used to assess the financial health of the corporation. The theoretical part will define a basic concepts and a theoretical background, which will be used later in the elaboration of the financial analysis in the analytical part. The last part will include recommended possible solutions, thanks to which the economic situation of the company would be improved.
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Proposal of the Strategy of the Selected Company to Enter French Market
Michalová, Martina ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The master´s thesis is focused on the determination of individual analyzes of the environment and the competitive positioning of the company. It also specifies terms such as marketing goals, segmentation and targeting. The last part of the theoretical basis is dedicated to the company´s expansion into the foreign market, as well as individual methods of entry. The analysis of the current state is focused on the practical use of theoretical knowledge and their actual implementation in practice. The master´s thesis also includes a specific business strategy for the entry of the selected company into the French market, processed in the form of a marketing plan, as a proposal in response to the results of individual analyzes carried out.
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Evaluation of the Financial Situation in the Company and Proposals to its improvement
Michalová, Martina ; Mičák, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor thesis will deal with the evaluation of the financial situation of the company KAPAMAT AG – ambiente design, Ltd. for the previous period 2015 – 2019. Various methods and indicators of the financial analysis will be used to assess the financial health of the corporation. The theoretical part will define a basic concepts and a theoretical background, which will be used later in the elaboration of the financial analysis in the analytical part. The last part will include recommended possible solutions, thanks to which the economic situation of the company would be improved.
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