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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Applying of the Neuromarketing in Customer Behaviour Analysis
 Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
Detailed record
Applying of the Neuromarketing in Customer Behaviour Analysis
 Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
Detailed record

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