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Using E-marketing to Promote Luxury Brand W LINIE on the Czech and Slovak Markets
Chocholáč, Jan ; MBA, Luboš Lněnička, (referee) ; Chlebovský, Vít (advisor)
Diploma thesis „Using e-marketing to promote luxury brand WLINIE on the Czech and Slovak market “ deals with possibilities of propagation of luxury brand WLINIE on the internet. The thesis describes how to increase visitors of the web pages and build luxury image. The work discusses possibility of SEO optimization, social media marketing and PPC campaign.

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