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Determinants of Financial Literacy
MĚRTLOVÁ, Jana
The master thesis deals with the issue of financial literacy among university students in the Czech Republic. Its content is an overview of the programs and strategies of multinational and government organizations dealing with the financial literacy of the population, as well as an analysis of a questionnaire survey. Four factors were selected using findings from searches of foreign professional articles and research, and their influence on the financial literacy of university students was tested on the basis of established hypotheses. The mentioned factors included the effect of gender, the effect of age, the effect of the studied field and the effect of the studied year of study.
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Marketing Communication of a Software Company
MĚRTLOVÁ, Jana
The aim of this bachelor thesis is to analyse and evaluate the current condition of marketing communication of a software company agentes IT. Since the chosen company uses mainly online communication, a closer attention was given to it. The main goal was to evaluate the website of the company and also its profiles on social networks Facebook and Instagram, then create a measures to improve the online communication. In the first part of the thesis, the terms regarding marketing mix and marketing communication are described and explained. In the introduction of the practical part of the thesis, the company agentes IT is introduced. In the next part, the elements of communication mix are presented, both those used by the company and those which are not used. The next part of the thesis deals with the analysis of the website traffic, which was carried out with the help of Google Analytics data and questionnaires. Then this analysis was followed by another analysis - of the profiles on social media Facebook and Instagram, which are used by the company as an another tool of online communication. The thesis also contains the costs, which the company payed for the online communication. On the basis of all the results, a suggestions for improvement of the company's online communication were developed.
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Proposed International Marketing Strategy of Svorto.cz s.r.o. company for the German market
Mertlová, Jana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The aim of this thesis is to devise an international marketing strategy for the Svorto.cz s.r.o. company on the German market that should help the firm with promotion abroad. The analysis used include the analysis of competition, customers, external environment (i.e. political and legal, economic, socio-cultural and technological environment) and SWOT, all focused on the German market. The results of this analysis clearly indicate that the German market is highly competitive and saturated, nevertheless the company can try to break into the market through wholesale with medical aids. The company does not need to adapt its product for the German market and should deliver them under the distributor's brand with low price, especially during the promotional phase, and also continue with the participation in international trade fairs. The conclusions made based on the analysis should help the company to further define its approach to the entry and promotion of its products in Germany, considering the company itself has never carried out any survey of the German market before.
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Analysis of economic relations between the Czech Republic and Italy in the period 2005-2011
Mertlová, Jana ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
This thesis deals with the economic relations of the Czech Republic and Italy in the period 2005-2011. The aim of the thesis is to analyse business relations Czech Republic with Italy on the basis of foreign trade and direct investment and identify opportunities for Czech exporters on the Italian market. To meet the goal of the thesis, the economic situation of both countries is characterized in the first chapter. The second chapter deals with mutual foreign trade. The next chapter focuses on the business and political relations mainly export promotion policy of the Czech Republic in relation to Italy. Finally, the last part is dedicated to foreign direct investment issue. Based on the data, it is possible to say that Italy is an important trading partner for Czech Republic.
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Zpracování Realizačního programu ČR pro stavební a demoliční odpady
Asociace pro rozvoj recyklace stavebních materiálů v ČR, Brno ; Schuster, Václav ; Mertlová, Jana ; Novotný, Bohumil ; Škopán, Miroslav
SWOT analýza nakládání se stavebními a demoličními odpady. Cíle vyplývající z POH ČR. Harmonogram plnění dílčích úkolů a opatření. Normativní, ekonomické, administrativní, informační a dobrovolné nástroje. Postupy prevence a minimalizace vzniku odpadů – varianty. Způsoby nakládání s odpady – varianty (použití betonového recyklátu, použití cihelného recyklátu, použití asfaltového recyklátu). Současné a plánované kapacity zařízení pro nakládání se SDO. Dovoz a vývoz odpadů. Veřejná správa - kompetence – legislativní rámec. Doporučené způsoby nakládání s odpady a návrhy min. standardů. Postupy vedoucí ke snižování environmentálních a zdravotních rizik při nakládání s nebezpečnými odpady. Návrhy pilotních projektů. Environmentální přijatelnost stavu nakládání se SDO. Vzorové příklady nakládání se stavebními a demoličními odpady v ČR, státech EU.
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