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Public relations in leisure facilities
Müllerová, Kamila ; Pechová, Blanka (advisor) ; Trunda, Jiří (referee)
TITLE: Public Relations in Leisure Time Centres AUTHOR: Kamila Müllerová DEPARTMENT: Centrum školského managementu SUPERVISOR: Ing. Bc. Blanka Pechová ABSTRACT: This bachelor thesis is aimed at finding public relations concept for leisure time centres which can be subsequently implemented by particular leisure time centre management in their own regional public relations policy. The thesis considers public relations an important tool for a successful run of a leisure time centre within the marketplace of leisure time activities and services. There are three distinctive parts of the thesis; theoretical, research and practical one. The objective of the theoretical part is to introduce the institution of the leisure time centre in general and define the main aspects of public relations subject matter. The basis for this part became findings from available literature and other sources regarding public and media relations cited as follows. The research part builds on analysis of the state, run and the true practice of PR in leisure time centres. The instrument of the research was a web-site questionnaire. The conclusion of this part serves as one of the bases for the final outcomes of the thesis. The subject of investigation became leisure time centres located in the Czech Republic. The practical part of the...
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Ernst Jünger's In Stahlgewittern and Erich Maria Remarque's Im Westen nichts Neues - a comparison
Müllerová, Kamila ; Schneider, Thomas (advisor) ; Zbytovský, Štěpán (referee)
This thesis introduces the books Im Westen nichts Neues from Erich Maria Remarque and In Stahlgewittern from Ernst Jünger. Further is the thesis concentrated on the comparison of these two books, that is not only from the point of view of literature, but also from the point of view of history and social-psychology. The goal is a close analysis of the form and content of both writings, just as a comparison of the author's approach to the topic of first world war. The thesis also has the aim of creating a summary of the main differences and similarities of the writings so that it results in a general overview. KEY WORDS Ernst Jünger, Erich Maria Remarque, Erster Weltkrieg, (Anti-)Kriegsliteratur, Textanalyse, Textvergleich, Sozialpsychologie
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Public relations in leisure facilities
Müllerová, Kamila ; Pechová, Blanka (advisor) ; Trunda, Jiří (referee)
TITLE: Public Relations in Leisure Time Centres AUTHOR: Kamila Müllerová DEPARTMENT: Centrum školského managementu SUPERVISOR: Ing. Bc. Blanka Pechová ABSTRACT: This bachelor thesis is aimed at finding public relations concept for leisure time centres which can be subsequently implemented by particular leisure time centre management in their own regional public relations policy. The thesis considers public relations an important tool for a successful run of a leisure time centre within the marketplace of leisure time activities and services. There are three distinctive parts of the thesis; theoretical, research and practical one. The objective of the theoretical part is to introduce the institution of the leisure time centre in general and define the main aspects of public relations subject matter. The basis for this part became findings from available literature and other sources regarding public and media relations cited as follows. The research part builds on analysis of the state, run and the true practice of PR in leisure time centres. The instrument of the research was a web-site questionnaire. The conclusion of this part serves as one of the bases for the final outcomes of the thesis. The subject of investigation became leisure time centres located in the Czech Republic. The practical part of the...
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