National Repository of Grey Literature 76 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Complex of methods for effective entrepreneurship of SMEs in the cultural sector
Dostál, Petr ; Kislingerová, Eva ; Pešek, Ondřej ; Horný, Stanislav ; Surynek, Alois ; Jarošová, Eva ; Srpová, Jitka ; Misař, Jan ; Svobodová, Ivana ; Boukal, Petr ; Vávrová, Hana ; Scholleová, Hana ; Mullerová, Jana ; Sieber, Patrik ; Sieber, Martina ; Vondra, Zdeněk
Základním cílem předloženého souboru metodik je poskytnout sektoru kultury nástroje, které umožní zlepšit řídící činnost především malých a středních organizací, ale zároveň se zlepší i možnosti trvalého a systematického rozvoje a transparentnost v komunikaci kulturních organizací, památek, orgánů státní správy a samosprávy, donorů a dalších, které jsou cílovými skupinami metodiky.
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Laboratory/Field Spectroscopy and Remote Sensing Image Data for Vegetation Studies
Červená, Lucie ; Kupková, Lucie (advisor) ; Pavelka, Karel (referee) ; Müllerová, Jana (referee)
Dominant vegetation species of two structurally and functionally different montane ecosystems were studied by means of laboratory and field spectroscopy and remote sensing image data: (1) a homogeneous human-influenced evergreen coniferous forest represented by a Norway spruce forest in the Krušné hory Mountains and (2) a heterogeneous natural ecosystem of a relict arctic-alpine tundra in the Krkonoše Mountains with predominance of grasses. The first part dealing with the Norway spruce forest is especially focused on the methods of laboratory spectroscopy. The assessment of Norway spruce stands on a regional and a global scales requires detailed knowledge of their spectral properties at the level of needles and shoots in the beginning, but ground research is very time-demanding. Open spectral libraries could help to get more ground-truth data for subsequent analysis of tree species in forests ecosystems. However, the problem may arise with the comparability of spectra taken by different devices. The present thesis focuses on a comparability of spectra measured by a field spectroradiometer coupled with plant contact probe and/or two integrating spheres (Paper 3) and proves the significant differences in spruce needle spectra measured by the contact probe and integrating sphere, spectra of...
Methodology of invasive species mapping using remote sensing approach
Müllerová, Jana ; Bartaloš, T. ; Brůna, Josef ; Dvořák, P. ; Vítková, Michaela
The manual provides instructions on monitoring of four problematic invasive species based on remote sensing. It focuses on low cost and operational unmanned aircraft solution. The manual provides bases for understanding of the problematic, specifies the requirements for the data type and quality in respect to the species phenophases, and describes the data processing and quality assessment. Described methods are particularly suitable for targeted monitoring (in case of unmanned aircraft solution), still can be used at regional scale as well (in case of satellite imagery). Methodology is intended mainly for environmental agencies and other land managers, such as regional authorities and owners due to prevent and manage the introduction and spread of invasive alien species.
Strategy and strategic analysis of small business
Maximova, Darja ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The diploma thesis deals with proposing a new suitable strategy for the selected company. For this purpose, methods of strategic analysis are used. On the basis of the analyzes carried out, the company's strengths and weaknesses, possible threats and opportunities are identified. The thesis is divided into two main parts, namely the theoretical-methodological part and the practical part. In the first part are theoretically explained the basic concepts of strategic management. The practical part analyzes the external and internal environment of the selected company. Outputs of the analyzes are the basis for formulating an appropriate strategy for the future development of the company.
Crowdfunding as a way of successful financing
Krejčů, Dominika ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
This dissertation thesis deals with crowdfunding campaigns in terms of their structure and important elements of successful crowdfunding projects. The main aim of this thesis is to create a set of recommendations for the creation of successful crowdfunding projects. In order to achieve this task, the statistical method of binary logistic regression analysis is used to determine the effect of the utilization of the introductory video, the number of updates during the duration of the project, the number of imagines, the number of words in the project description, the duration of the project and the project category on the probability of success of the project. The first part of this thesis is composed of the description of different concepts of crowdfunding including their historical context, the crowdfunding business models and the project typology, chosen platforms and the principals of their operation, chosen successful campaigns and their structure. In the analytical part I deal with the impact of the above mentioned variables on the probability of success.
Analysis and methods of corporate culture correction
Bokova, Maria ; Müllerová, Jana (advisor) ; Kurbatskaya, Tatiana (referee)
The subject of research of bachelor's work is the corporate culture of online-retailer company Lamoda. Company Lamoda is the leading Russian company for e-commerce of clothiers, accessories, and shoes. Bachelor's work is divided into four parts. The first part describes the relevance of the work, its purpose, tasks and methods. The second part is devoted to the main theoretical aspects of corporate culture. The third part will analyze the current state of the corporate culture of company Lamoda, as well as make recommendations for improving the corporate culture of the enterprise. The last part will present the results of this research work.
Evaluation and directions of organizational culture improvement
Shatkov, Alexander ; Velinov, Emil (advisor) ; Müllerová, Jana (referee)
Graduation Bachelor's work is devoted to evaluation of the organizational culture of the enterprise and development of directions for its improvement. The object of the study is an open joint-stock company "High-speed tram" - a city transport company in Stary Oskol, Belgorod region, Russia. The work consists of three interrelated sections. The first section examines the theoretical and methodological foundations for improving organizational culture. In the second part of the work, the results of the economic and economic activities and organizational culture of the JSC " High-speed tram " were evaluated. In the third section, a project has been developed to improve the organizational culture of the JSC "High-speed tram" and presents an analysis of the effectiveness of the proposed solution. The practical significance of the work lies in the fact that the proposed measures to improve the organizational culture will contribute to solving the production, economic and social problems of the development of the JSC " High-speed tram ", ensuring the strategy of the enterprise. The results obtained during the performance of the bachelor's thesis can be extended to other enterprises.
Cultural product based on examples from performing arts located in Prague 10
Eiseltová, Linda ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
The topic of this bachelor thesis is cultural product based on examples from performing art. The aim of this work is the analysis of selected cultural products and their further evaluation. This work consists of two parts where the first one is theoretical and the second one practical. Theoretical part consists of three chapters all covering the subject of marketing, product and its marketing theory. Practical part then analyzes two cultural institutions in the field of performing arts. Both of these institutions are first presented in terms of their day to day operation . Later these institutions are examined for their cultural product and evaluated.
Factors of competitiveness of flash sales
Hartigová, Dominika ; Habrmanová, Blanka (advisor) ; Müllerová, Jana (referee)
The goal of this bachelor thesis is to analyze the actual condition of a discounting portal Pepa.cz in the fields of marketing, customer relationship management, human resources and also some layout and measures to ensure the prosperity of the bussiness. In the theoretical part of this work the basic definitions are explored through description of the control areas. The practical part is devoted to the analysis of individual areas of management, where the results of the analysis are presented as proposals and measures, which lead to increase the competitiveness.

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See also: similar author names
11 Mullerová, Jana
11 MÜLLEROVÁ, Jana
11 Müllerová, Jana
1 Müllerová, Jitka
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