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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vliv přímého prodeje na distribuci v automobilovém průmyslu
 Belinger, Jan ; Král, Petr (advisor) ; Müller, Josef (referee)
This masters thesis aims to explore the possible implementation of the direct distribution model within the automotive industry. The goal is to outline the possible distribution strategy, using the direct distribution model, for an auto manufacturer. The theoretical background and cases that are used to describe the practical usage of the model are based on a secondary research. More specific aspects of the distribution model are then based on interviews conducted with professionals from the automotive industry. The proposed distribution strategy consists of combination of several direct distribution models. Different models are used due to the distinct nature of the products, considered in the process of new distribution model design. The implementation would allow the OEM to gain more control over the distribution process and create more efficient distribution system.
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Poprodejní úprava automobilů, její trendy a potenciál pro český trh
 Kosek, Vladimír ; Král, Petr (advisor) ; Müller, Josef (referee)
The aim of the thesis is to provide an overview of the automobile aftermarket customization and to evaluate its potential on the Czech market. The first goal is to understand why product design is crucial for consumers in general and to highlight its importance for automobile industry. Moving forward, the historical development of the automotive design with emphasis on external factors influencing technical and design development and, consequently customers preferences is provided. In order to analyze the potential of the customizing companies in the Czech Republic, a research among several Czech and German modifiers was conducted. The outcomes of the research enabled to draw the conclusions and evaluate the actual potential of automobile aftermarket modification.
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See also: similar author names
1 Muller, J.
19 MÜLLER, Jiří
2 Müller, J. C. F.
8 Müller, Jakub
17 Müller, Jan
1 Müller, Jaroslav
1 Müller, Jindřich
19 Müller, Jiří
1 Müller, Jonatan
2 Müller, Jonáš
2 Müller, Joseph
3 Müller, Jozef
3 Müller, Julius
8 Műller, Jakub
17 Műller, Jan
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