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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Reklama ve veřejném prostoru
 Míka, Michal
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Application of Former Professional Players of e-sports on the Labour Market
 Lipták, Martin ; Kaczor, Pavel (advisor) ; Míka, Michal (referee)
This bachelor work is focused on the topic of e-sport and former professional players of e-sport. It deals with a summery and subsequent analysis of former professional e-sport players in the labour market. The theoretical part is focused on becoming acquainted with basic information on e-sport, the labour market, re-training and the national employment policy. It provides basic information about companies and games that they operate. The practical part analyses the concrete possibilities of former e-sport players in the labour market, while at the same time providing the thoughts of these players on the given issues. It aims to analyse and evaluate the specific options of these players.
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Interactive marketing in Vodafone Czech Republic
 Míka, Michal ; Pešek, Ondřej (advisor) ; Markoš, Michal (referee)
Diploma thesis focus on dynamically developing medium -- Internet and its usage for marketing needs. At first the thesis describes the basics of internet and it's grow into the medium we know from today. It is followed by the description of marketing communication on the internet. It describes the communication from the first internet banner to the start of mass internet communication, social media and mobile marketing. It describes the opportunity of the smartphones. Theoretical knowledge is used in practical part which describes mid-sized internet campaign realized with the tools described in the theoretical part.
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Marketing through Facebook and Social Media
 Míka, Michal ; Pešek, Ondřej (advisor) ; Tlustý, Zdeněk (referee)
Text is describing social networks from their beginning to present boom. It mentions the role of people within social networks and the role of moderny technologies. It describes in detail Facebook and marketing in its enviroment. In conclusion, this work contains a case study, where are some current methods of marketing on Facebook. This study is illustrated on the project Playzone.cz.
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See also: similar author names
8 Míka, M.
1 Míka, Martin
2 Míka, Matyáš
1 Míka, Matěj
1 Míka, Miroslav
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