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Seniors in the mediated society
 Lusková, Tereza ; Balon, Jan (advisor) ; Jeřábek, Hynek (referee)
The diploma thesis deals with the relationship between seniors and new media, focusing on the current media impact on society and the increasing interest in a media literacy courses for the seniors. The main goal of this work is to capture experiences and opinions of seniors on the use of new media and to point out the benefits of active aging, which seniors can gain through their safe use. The theoretical part of the thesis first focuses on key concepts that reflects the current shape of the old age and the aging process, the position of the media in society and the specific relationship between seniors and new media with reference to the current media literacy programs. The qualitative part of the research reflects attitudes, opinions and experience of seniors using new information and communication technologies through semi-structured in- depth interviews. These findings are analyzed in seven subchapters, which are based on the interviews. Due to the changing attitudes of seniors and the complex generalization of this category, the work can outline their insight into the use of new media and could also be used as a groundwork for further research of this issue.
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