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Application of Marketing in Business Management
Ludvíková, Michaela ; Brabec, Oldřich (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis describes the application of marketing in the companies management, specifically the company GAFLEX s. r. o., whose main field is the production of chimneys and chimney sweeping service provision. The thesis is divided into three parts, the first part deals with the theoretical knowledge of the marketing, the second part is a practical business management and marketing analysis approaches and the third section contains suggestions for improvement marketing strategy.
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Evaluation of Investment Proposal in the Company Gaflex, s. r. o.
Ludvíková, Michaela ; Brabec, Oldřich (referee) ; Zinecker, Marek (advisor)
The master‘s thesis discusses the evaluation of the project regarding the purchase of machinery scissors for GAFLEX, s. r. o., which is a major producer of chimneys and provider of chimney services. Work is divided into three parts, where the introductory part addresses theoretical platforms dedicated to funding and investments, the second part is an economic impact assessment and an analysis of the firm, and the third section contains proposals for potentially funding an investment in the company and evaluating the effectiveness of the investment.
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Application of Marketing in Business Management
Ludvíková, Michaela ; Brabec, Oldřich (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis describes the application of marketing in the companies management, specifically the company GAFLEX s. r. o., whose main field is the production of chimneys and chimney sweeping service provision. The thesis is divided into three parts, the first part deals with the theoretical knowledge of the marketing, the second part is a practical business management and marketing analysis approaches and the third section contains suggestions for improvement marketing strategy.
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Evaluation of Investment Proposal in the Company Gaflex, s. r. o.
Ludvíková, Michaela ; Brabec, Oldřich (referee) ; Zinecker, Marek (advisor)
The master‘s thesis discusses the evaluation of the project regarding the purchase of machinery scissors for GAFLEX, s. r. o., which is a major producer of chimneys and provider of chimney services. Work is divided into three parts, where the introductory part addresses theoretical platforms dedicated to funding and investments, the second part is an economic impact assessment and an analysis of the firm, and the third section contains proposals for potentially funding an investment in the company and evaluating the effectiveness of the investment.
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Elipsis in the language of Spanish advertising
LUDVÍKOVÁ, Michaela
The aim of the bachelor's work is to deal with the linguistic specifics of the Spanish printed advertising and specifically of the ellipsis. The work is divided into the theoretical part and the research. In the theoretical part is introduced advertising in general, also specifics of the language of advertising and the utilization of figures of the speech in advertising. In the research is executed analysis of collected samples. Conclusions of the analysis serve as a clarification of hypothesis, also as finding out which types of ellipsis could be detected in the advertising, which words are frequently leaved out and with which frequency ellipsis occurs in the advertising.
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