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National Repository of Grey Literature

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Analysis Influencer in the Social Network of Students of the Faculty of Management of the University of Economics Lorenc, Marek ; Novák, Michal (advisor) ; Kincl, Tomáš (referee) The subject of this graduate thesis is primarily identification of influencers on the social network Facebook, group FM VŠE. Furthermore, the thesis deal with verification of influence power of influencers and comparison with the power of less influential people at the Faculty of Management. Thanks to literature review from international environment is in the thesis described the term influencer and for the purpose of identification of influencers is there also description of the theory of social network analysis. Identification is performed by analysing of the social network Facebook and for verification of powerful of influence is used questionnaire. Detailed record

Communication Strategy Draft of a chosen Product Lorenc, Marek ; Svoboda, Petr (advisor) ; Mlčák, Jan (referee) The topic of this bachelor thesis is to design a communication strategy of Sports games of Czech Canada. The theoretical part deals with defining the marketing of services theory, marketing communication including tools of communication mix, STP processes and a strategy. The practical part describes Sports Games of Czech Canada together with the initial situation of marketing communication and proposes a new improved communication strategy based on the results of a questionnaire. Detailed record

See also: similar author names
1	Lorenc, M.
2	Lorenc, Marián
2	Lorenc, Martin
2	Lorenc, Matyáš
8	Lorenc, Michal
2	Lorenc, Miroslav

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