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Culture of an international company
Lišková, Martina ; Tureckiová, Michaela (advisor) ; Šerák, Michal (referee)
Working life of most individuals is carried on in organizations. Every organization creates its own corporate culture, that is influenced by external environment and its culture. This thesis is focused on theoretical hypothesis of this subject and their comparison with several real life experiences. It describes corporate culture and its impact on shared values, norms, symbols and artefacts. It concentrates on international companies, where members of different national cultures have to cooperate, and it considers the importance of good preparation and awareness of possible differences as factores, that enable realization of own ethnocentrism, which can subsequently reduce culture shock, caused by different approach to time, space, and especially to communication. The paper focuses on french ethnocentric companies, coming to the Czech republic after 1989 and keeping deliberately french management. Those managers, representatives of the french national culture, are confronted with the local czech culture. The thesis presents results of selected researches with their experience with czech employees. Despite a relatively close geographic location (in global scale), cultural diversity can be detected in many fields of company life, which can be the source of possible misunderstandings or even...
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Možnosti uplatnění a význam vybraného „fair trade“ produktu v ČR
Lišková, Martina
This thesis analyse the issue of fair trade and the posibility of using its principles in the Czech republic. The literary part of thesis describes the reasons for formation of fair trade, its current status and issue of cultivation of cocoa beans in developing countries. For the practical part of thesis I used the method of questionnaire survey, when I examined public awareness of the fair trade, consumer behavior, the range of demand for fair trade products and the interest of citizens about problematic situatin in developing countries.
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Urbanistický vývoj zemědělského areálu v obci Záblatí ve vztahu k hospodaření zemědělského podniku
Lišková, Martina
This thesis analyses development of agricultural complex Agro Záblatí a.s. following the development of economy in the course of time. It focuses on agricultural buildings and their importance in an integral part of livestock production and crop production. Moreover the work desribes the original development and current characteristics of the company. In addition it also mentions impact management with regard to agricultural buildings and deals with the basic natural conditions in which the company manages. The necessary research has been done and informatin has been gathered.
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Ways of IT processes management in organizations (IT governance)
Lišková, Martina ; Voráček, Jan (advisor) ; Kubíček, Jovan (referee)
IT governance is a very pressing matter for many companies not only all around the world but also in Czech Republic. Therefor this thesis will in the beginning introduce reader to the subject of IT Governance, it's historical development, structure, participants and also its benefits for the organizations but also with possible hardships of incorporating it into companies. Main benefit of this thesis is mapping of different solutions providers. These solutions include software platforms, differentiating methodics and also consulting IT services. This work chooses and introduces key market providers. Last part of the thesis hints at the possibilities of implementing chosen methodic into a sample company. Reader is introduced to the chosen methodic in greater detail and the aforementioned methodic is demonstrated through the companies services.
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Promotional materials of an educational institution
Lišková, Martina ; Kincl, Tomáš (advisor) ; Pokorný, Pavel (referee)
Publication analyzes the actual requirements for modern promotional materials of an educational institution. These requirements will be specified with regard to target group -- university applicants. The analysis will reflect main aspects of this domain. This publication contains an exploration of facts in relation to the actual presentation materials created by economic and management universities. Result of this work are the recommendations on making concepts of promotional materials of an educational institution.
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