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National Repository of Grey Literature

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Založení malé výrobní firmy včetně marketingové strategie pomocí projektu Lam, Dominik The princip of the thesis is to be able to use the knowledge of project management and marketing strategy to establish a small-sized enterprise. The objective of the theoretical part is to define and characterize individual terms of project management and marketing strategy linked with small and medium-sized entreprises. The practical part is focused on creating a feasibility study including marketing strategy proposal. Detailed record

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