|
|
Control of web analytics implementation
Kocourek, Tomáš ; Šimek, Pavel (advisor) ; Ladislav, Ladislav (referee)
The diploma thesis is focused on verifying the accuracy of web Analytics Adobe Analytics. Manual control is a time-consuming activity, therefore web analysts are looking for ways leading to its acceleration and automation. Selected problem was solved by writing VBA macro in MS Excel. Macro checks the reports that are uploaded into Excel from analytic database using Adobe Report Builder. The theoretical part is focused on explaining the role of web analytics in online marketing and related concepts. The practical part presents the requirements for macro in Excel and then interprets all functions and procedures created by the program. Thesis also includes the configuration of the ObservePoint system competitive environment, which will be the last part compared with created macro. Created solution in Excel allows to verify the accuracy of web analytics with clearly sorted results quickly, thereby replaces the previous manual control.
|
|
|
Procedures of responsive design creating
Modrý, Lukáš ; Šimek, Pavel (advisor) ; Ladislav, Ladislav (referee)
This Master's thesis focuses on the issue of responsive design creation and comparison of the particular patterns aiming to customizable website. The theoretical part discusses the majority of available possibilities for achieving a responsive design and their general purpose. The practical part covers the use of the particular patterns on the specific web presentation. The thesis includes three similar websites using the responsive design particular patterns without frontend frameworks and, subsequently, their utilization. Their testing served as a means for recommendation for the practice. Another part of the thesis is the summarization of cascading style sheets development with the focus on the responsive design and comparison of two frontend frameworks selected by the author.
|
|
|
Financial analysis of selected enterprises
Nohejlová, Petra ; Homolka, Jaroslav (advisor) ; Ladislav, Ladislav (referee)
This thesis evaluates financial situation of the two selected enterprises, namely Transcafe Ltd. and KBJ VELKOOBCHODY Ltd. Both companies operate in wholesale and retail trade with food and have their headquarters in the Central Bohemian region. Financial analysis is provided for the period 2010 - 2014. The horizontal and vertical analyses assess the development of individual items of financial statements in time. Financial health of both organizations is evaluated based on development of these selected items, ratios, differential indicators, ekonomical value added, bankruptcy model and financial standing model. The results of the analyses are summarized and recommendations are proposed for improving the financial situation of the companies.
|
|
|
Design of software testing strategy
Hrnčíř, Lukáš ; Brožek, Jiří (advisor) ; Ladislav, Ladislav (referee)
The thesis is focused on issues of the design testing strategy in the form of the test plan. There are described selected models of the life cycle software development and methodologies of the software development and testing in the theoretical part. The main focus is dedicated to the significance testing and its position in the various models and methodologies. There is solved a creation of testing strategy of selected software in the practical part, including the subsequent design and implementation of the test cases. There is an assessment of the achieved results at the conclusion and there is discussed the possibility of using different type or approach of the testing.
|
|
|
Marketing communication in firm
Vaňková, Lucie ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
The goal of the thesis Marketing communication in firm is an evaluation of communication tools of the company Tesco Stores ČR, a.s., which are using for food brands for the year 2015, and develop proposals for improving the marketing communication of this company for 2016. Well managed marketing communications can significantly contribute to accomplishing the company´s goals and are therefore necessary for the success of any business in the competitive environment of the market.
In the theoretical part, is characterized the various tools of marketing communications, which are advertising, public relations, sales promotion, personal selling and direct marketing
In the practical part is description of the firm and analysing the marketing communications product under the brand of the company Tesco Store ČR a.s. applied in 2015. To determine customer awareness of each line of brand is used a questionnaire based on which the company proposes some improvements in marketing communications and budget for implementation.
|
|
|
Marketing communication
Pospíšilová, Kristýna ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
The main aim of this diploma thesis is an analysis of marketing communications. At first it is focused on marketing communication tools: product, promotion, distribution and pricing. Thenext part describes marketing communication tools, such as: advertising, sales promotion, personal selling, direct marketing and sponsorship. In the literature review are also mentioned new trends in marketing communications.
On work is then focused on the characteristics of company analysis elements of the marketing and communication mix. An assessment of the marketing communication is made based on observations and interviews in GMS Wholesale Ltd.
Proposed potential recommendations in conclusion were achieved by data research and internal study of the company GMS Wholesale Ltd.
|
|
|
The assessment of change in the water balance of Hačka catchment due to the climate change
Moravec, Vojtěch ; Hanel, Martin (advisor) ; Ladislav, Ladislav (referee)
In the presented paper the changes in mean runoff, temperature and precipitation totals in
an observed period 1962-2015 in the catchment river Hačka are assessed. The paper further
presents the analysis of climate change impact on mean runoff between the periods 1984-2014
(control period) and 2035-2065 and 2068-2098 (scenario periods) using the projections of three
regional climate model simulations. Thin Plate Spline interpolation was used to estimate basin
precipitation and temperature. Modified hydrological analogy was used for precise quantification
of naturalized runoff (i.e. not affected by water use). Climate change scenarios were
derived using simple delta change approach, i.e. observed series of precipitation and temperature
were adjusted in order to give the same changes between the control and scenario period
as regional climate model simulations. Hydrological balance was modelled with a conceptual
hydrological model Bilan. The parameters of the hydrological model were estimated using observed
data. These parameters were subsequently used to derive discharge series under climate
change conditions for each regional climate model simulation. Results showed a 1.7 °C average
increase in mean annual temperature in the scenario period 2035-2065 and a 2.8 °C average
increase in the scenario period 2068-2098. The seasonal cycle of precipitation in the scenario
conditions is shifted, although mean annual precipitation totals remain practically unchanged
(max changes -8.1 %; +9.3 %). The mean annual discharge decreases by 5.7% in average (most
20.3 %) in period 2035-2065 and a significant decrease of 25.5% in average (most 45.9 %) in
annual mean discharge is expected in the period 2068-2098. Frequency of minimal runoff is expected
to increase up to two times. Precipitation increase is expected from the beginning of the
fall to the beginning of the summer, with a slight decrease in spring. Increase in precipitation
is followed by evapotranspiration increase, caused by increase in temperature. Summer precipitation
is expected to decrease as well as summer runoff. Due to the temperature increase, time
shift of the snowmelt is expected from the periods between March-April to January-February.
This will also affect the increase of the discharge in this period. This knowledge can be applied
in water management planning in the future.
|
|
|
Spring water fauna in selected areas of Lusatian mountains
Šindelářová, Kateřina ; Bílý, Michal (advisor) ; Ladislav, Ladislav (referee)
In the years 2015 2016 was examined in the Lusatian mountains 10 head
where it sprang. In each of its fauna has been collected as bentická, as well as
underground, and now in three series. Then there was the environment of each
spring, which is bound by the occurrence of fauna. Were chemical and physical
parameters.
In 9 of the watch was continuously measured and the measured temperature
of the individual chemical physical indicators. It was found that the environment
springs from 2013 has changed significantly, so it is stable. The water that flows on
the surface, here is clean and almost meets in terms of chemical ukazatelůnormy of
drinking water. The source for all the circumstances today, is the same. The
underground source of these sources comes from the period of coniaku and is very
shallow. The composition of the benthic fauna is significantly changed from 2013,
only changing the abundance of individuals. Once again managed to confirm the
occurrence of the ploštěnky mountain (Crenobia alpina). By lapacích o.k., managed
to remove fauna occurring in the groundwater. It was deep and.
|
|
|
Influence of application of activators of vital soil functions on selected soil characteristics at Agrovýzkum Rapotín s.r.o.
Blaha, Josef ; Šařec, Ondřej (advisor) ; Ladislav, Ladislav (referee)
This thesis describes and evaluates changes of selected physical properties using various excipients, manure and fertilizer. The first part is a literature review prepared for introduction to the soil and soil properties. Further analyzes the problem of soil improvers and their division. Selected soil substances are described in detail in some of the chapters. Subsequently describes some previous attempts substance PRP SOL. The evaluation of the impact on the application of the plant is working in Chapter 4 are listed first, soil and climatic conditions of the land block, which are made different versions of the test. Further I describe the evaluation of selected soil properties, which include, bulk density, soil moisture penetration resistance, infiltration capacity of soils and soil traction resistance when processing a disc harrow. The final chapter is devoted to a discussion of the assessed properties and the overall summary of the attempt.
|
|
|
Influence of feeding TMR Balance on milk yield of dairy cows in a selected breed
Pitrmucová, Dagmar ; Hučko, Boris (advisor) ; Ladislav, Ladislav (referee)
In this thesis, it was analysed the current nutrition of cattle especially in calves and cos, because nutrition plays a signifiant role in these categories, leading to the following high milk production. The content of the work is mainly focused on the nutrition of dairy cows and their performance when feeding different feed rations, which were presented to the time in the years 2013/2014 and 2015. Ration differed only in the administered of the product B, when TMR Balance from the time this was shot administered from May 2014. The observation took place on private agricultural farm in Podkrkonoší. The farm was observed a group of dairy cows, mostly Czech pied breed, which had a combined 34 pieces, 4 Holsteins and 30 Czech pied breed.
The group of animals arrived in the feed ration years 2013/2014 without granulate TMR Balance B and the same group of dairy cows, then began to submit feed ration with granulate. Statistically are evaluated on the first lactation cows, which were given the first shot immediately after calving. A group of cows which was observed on the first lactation include 11 cows. The work was observed their performance according to the above data form performance tests conducted by the Bohemian- Moravian Association of breeders.
On the basis of the results achieved can be stated, that the preparation of TMR Balance B added to the diet increased the productivity of dairy cows on the farm, because the settlement has occurred, the ration supply a sufficient amount of vitamins and minerals needed to produce more high - quality milk and better health of dairy cows. Milk yield of milk is according to achieved and evidence of the results of picking up on the 614,64 kg in 305 days of lactation, on the 802,91 kg in 200 days of lactation, on the 371,59 kg in 100 days of lactation. Demonstrated also increased the performance of the protein for the 28,93 kg.
|
guest ::
