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Project - Organization of Dance Marathon
Fikejzová, Kristýna ; Mach, Jan (referee) ; Kysel, Jiří (advisor)
This bachelor thesis deals with organization of dance marathon. In a theoretical part some terms are characterized, such as a manager, project management and sport marketing. The readers are also given information about dance features and characteristics. I used the survey and SWOT analysis to analyze the present state. Furthermore I deal with preparation and organization of dance marathon including the proposals for its innovation.
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Sponsorship and Advertising as a Source of Football Club
Vašendová, Dominika ; Ostrý, Vlastimil (referee) ; Kysel, Jiří (advisor)
Objective of this bachelor’s thesis is fading of a professional sports club. Sponsorship is one of the most essential fundraising sources. The thesis aim to principles and sense of sponsorship, its models and targets. The next part describe sports club utilization as a mean of advertising. It charakterize advert forms and advertising campaign creation. The most importatnt section of the thesis is sponsorship and advertising analysing as a donator's communication device.
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Chef-coach AC Moravian Slavia Brno
Ambrosová, Aneta ; Hejl, Jaromír (referee) ; Kysel, Jiří (advisor)
The bachelor‘s thesis deals with the question of adding head coach’s services into Morvaska Slavia Brno athletics club. The anylyses of a current situation in the club is mostly focused on the situation and condictions of a training of children and adults, on results of members of the clubs and also on the economic situation of the club. The results are basis for designing proper connection between head coach and the club and also for proposal of improving financial and organization situaton in the club.
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Summer Camp Focusing on Floorball
Kejvalová, Pavlína ; Hodinková, Monika (referee) ; Kysel, Jiří (advisor)
Bachelor thesis deals with the processing of a summer camp project focusing on floorball. It is focused on analysis of the conditions how to organize the camp. The analysis result is used for a proposal how to realize the camp and its program. The main task is to create the best solution for a floorball summer camp on Centre of Sports Activities conditions and implement it to its real form.
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Sponsorship and Advertising as a Source of Financing Hockey Club
Šatníková, Eva ; Fáberová, Markéta (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis focuses on the financing of the ice-hockey club. One of the primary sources for financial security of the club´s activities is a sponsorship. Another integral part of the club´s financing are the advertising possibilities. Advertising possibilities specifies what kind of sponsors and what kind of cooperation club have. What can club offer to sponsor and what are the benefits for sponsors. The advertising part is handled as one of the benefits for sponsor.
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Innovation Marketing Strategy of Selected Sporting Events
Cupalová, Nicol ; Smolka, Ondřej (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis deals with innovation of marketing strategies of selected sporting events GALA DNACE STARLET 2014. The theoretical basis of the work focus on the general theory of marketing, specifics and trends of sports marketing. Analysis of the current state detailing the entire event for use on subsequent proposals of its own innovations with the results of the questionnaire.
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