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Modelling of Financial Resources of Construction Order from the Aspect of Investor
Kuchařová, Michaela ; Hromádka, Vít (referee) ; Vítková, Eva (advisor)
The aim of my bachelor´s thesis is to show options of funding in public builders contract from European fund. The theoretical part explains and specifies most important concepts which are regarding these issues and shows public sector all together with explanation of basics concepts and forms of funding in public contract. The second part is practical and we can find there models of flow of subsidies, all costs and drawing of suitable loan for financial of public builders contract. The model is performed on two different projects which are mutually compared and evaluated.
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Fashion bloggers influence on consumer behavior
Kuchařová, Michaela ; Zamazalová, Marcela (advisor) ; Šimková, Michaela (referee)
This diploma thesis deals with the phenomenon of Czech fashion bloggers in terms of its impact on consumer buying behavior. It summarizes theoretical knowledge about blog, blogging, buying behavior and marketing communication tools that can be found on blogs. Theoretical knowledge is translated into practice using content analysis of blogs and questionnaire surveys. The aim of the work is to find out whether fashion bloggers have an impact on the consumer's buying behavior and also what marketing communication tool is most important to them. For the coherence of the topic, qualitative research methods are also used in the form of structured interviews with readers of these blogs and bloggers themselves. In conclusion, all the findings from all the analyzes and a brief recommendation for those who think about using the fashion blog as a marketing communication tool are summarized.
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Modelling of Financial Resources of Construction Order from the Aspect of Investor
Kuchařová, Michaela ; Hromádka, Vít (referee) ; Vítková, Eva (advisor)
The aim of my bachelor´s thesis is to show options of funding in public builders contract from European fund. The theoretical part explains and specifies most important concepts which are regarding these issues and shows public sector all together with explanation of basics concepts and forms of funding in public contract. The second part is practical and we can find there models of flow of subsidies, all costs and drawing of suitable loan for financial of public builders contract. The model is performed on two different projects which are mutually compared and evaluated.
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