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National Repository of Grey Literature

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Kvantifikace dopadů vstupu České republiky do EU na její zemědělský sektor Kuchaříková, Lidmila KUCHAŘÍKOVÁ, L., Quantification of impacts of the Czech Republic's accession to the European Union on its agricultural sector. Diploma thesis. Brno: Mendel University, 2017. This diploma thesis deals with the influence of the Czech Republic's accession to the European Union on Czech agriculture. Attention is particularly focused on arable and livestock farming as well as on the environmental and socio-economic aspects of this problem. The time series of chosen agricultural products, as well as the progress of gross agricultural production per hectare of agricultural land, greenhouse gas emission from agriculture and wage progress in this sector were analyzed. Sowing areas of rapeseed, corn for grain, potatoes and wheat were chosen from the arable farming and production of slaughter animals, pigs, cattle and milk production were chosen from livestock farming. In the regression analysis, factors influencing the income from agricultural activity are identified. Detailed record

Právní aspekty product placementu v České republice Kuchaříková, Lidmila Kuchaříková, L., Product placement in the legal system of the Czech Republic. Bachelor thesis. Brno: Mendel University, 2015.This bachelor thesis is concerned with advertising in legal system of the Czech Republic, namely with product placement. In the part of the literary research the regulation of advertising in the Czech Republic is analysed. This part is also concerned with self-regulation of advertisement and use of product placement in marketing communication. Practical part is concerned with product placement in the European Union. Individual examples of product placement are also analysed in this part. Analysis focuses especially on respecting the law and the effect on a consumer. Next chapter is dealing with the attitude of The European Consumer Organization to product placement. On the basis of discovered information the opportunities and risks of product placement connected to influenced groups are deduced. The last part suggests process of creating product placement in accordance with law. Detailed record

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2	Kuchaříková, Lucie

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