|
|
The Function of OCR Technology and its Usage in Document Processing
Pouzar, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Owing to a boom of information technologies optical character recognition has recently become a popular and affordable technology, enabling an effective way of sharing a large amount of information stored in paper documents. This work deals with systems for document conversion of analog data into electronic and editable form. It outlines the main methodology of OCR technology, evaluates a performance of OCR applications and analyses the contribution of imaging technologies through the benchmark tests on the set of paper documents.
|
|
|
Corporate style in the view of expansion of corporations on the internet
Brejla, Tomáš ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work is about corporate style, especially about corporate style of internet corporations. In a first part of the work, the corporate style is analyzed from theoretical point of view. It's described the fundamentals of corporate style, its dimensions, differences between corporate style of small and big corporations. Then is described the principle of a creation of corporate style from international point of view, which means the rules, which need to be respected when the corporate style is used in many countries and cultures. In the work are also introduced and compared the suppliers of corporate style from today's point of view, which means what are the possibilities of big suppliers and what are the possibilities of individuals. In the end of the first part there are briefly introduced elements of corporate style, fundamentals of every good corporate style, and trends which could be seen in their design today. The second part of the work is about corporate style of corporations on the Internet. As first are introduced the marketing principles of the Internet, which means types of the corporations and their reasons and possibilities of presentation on the Internet. Than is described the different principle of corporate style on the Internet and than is made an analysis of every single element of corporate style on the Internet (alike as it was made in the first part of the work). It describes different principles of creation of these elements and there are described today's trendy again. In the end of the work is make assessment of different principles in the creation of the projects of corporate style on the Internet and out of Internet. It's also told a very light solution of the optimal situation. The whole work is full of picture samples, which should help the reader to make an image about the things described in the text.
|
|
|
Visual Communication of Web Pages
Ischia, Michal ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The main aim of this bachelor thesis is to describe how a web page communicates with user. How the web page effects on visitor, how the information is presented, and what possibilities are offered through the user interface. The work is divided into a four main parts. First explain terms accessibility and usability. Next two parts focus on the main subject of this work. Information design looks into web design in view of content. It deals with organization and filtering information, navigation schema and wireframe. Graphic design deals with web design in view of appearance. In this part are described the elements of web from header to footer, color schema, graphic look of navigation or shadowing and transparency. Typography and optimization belong here too. Last part applies the theory of graphic and information design on concrete web page.
|
|
|
Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
|
|
|
Options and use of multimedia communications in the corporate practice
Veselý, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work puts a number of objectives, describe the potential uses, examples of software and hardware solutions and highlight the trends and innovations in the field of multimedia communications. The reader will be given to the problems of multimedia communication and multimedia, including a description of the components of multimedia. In the next chapter we will find the description of the means of multimedia communication, where a brief description of the possibilities of products and their facilities and most of the chapters focuses on virtual reality. Another part is devoted to the use of multimedia communication in a company, especially how it should be used effectively. The final part deals with modern technologies and trends in the area of control, imaging and miniaturization. The work is written in a way that the reader does not require previous knowledge of advanced technologies which are described, except of a general overview of information technologies.
|
|
|
Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
|
|
|
The application of IT for analysis of outdoor advertising effects
Jeníčková, Tereza ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This thesis deals with use of Information technology for analysis of exposure to advertising communications, focusing on outdoor advertising.In the theoretical part is a brief outline of the beginnings and development of advertising, its effects on people, whether it can change their consumption behaviour, its position in the modern world and the way new technology along with psychology can be used for its analysis. The second part gives insight in the practical research of effects of outdoor advertising on people. There is an approach of Eye Camera technology in praxis, preparation for research, problems solved in its course. Data obtained are both verbally and graphically interpreted.
|
|
|
Problems and Options of User Interface
Boučková, Jana ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis is dedicated to the field of Human-Computer Interaction (HCI), which covers user friendliness, usability and further aspects of interaction between computer and a human. According to the assumptions of author this field is not favourably promoted during the educational process of the Czech IT experts at Czech universities. Knowledge of HCI is one of the crucial factors of development of effective information systems. The first key part of this thesis contains evaluation of education in HCI at Czech universities. In the second key part the author proposes a subject of HCI, which could be thought at Czech universities. Finally the reached goals are compared with the set ones.
|
|
|
Unprofessional film-making and copyright law
Vitinger, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Main goal of this work was to map the area of copyright law connected with nonprofessional film-making. Due to fast expansion of the internet and digital media, the number of non-professional film-makers is increasing rapidly. And copyright law is not able to react on this change. Temporary Czech copyright law is strongly developed, with strong position of colective administrators of copyrights. For non-professional use is this situation quite unsuitable. Copyright laws are too strict and complicated and collective administrators are focused on professional use. The result is massive infringement of copyright laws. One of the answers is the Creative Commons iniciative, which proposed few licenses, based od copyright laws. These licenses can be published along with the artwork to encourage potential user to use the work without asking permission. Author can choose what rights would be limited, for example commercial use, or making derivative works. This bachelors work proves that Creative Commons licenses are good choice for non-professional film-maker. They bring simplicity and null costs, in comparison with complicated and expensive licensing from collectively administrated rights.
|
|
|
Financial project of multimedia laboratory equipment at the University of Economics
Seko, Martin ; Krsek, Libor (advisor) ; Sušánková, Martina (referee)
Objective of this thesis is to analyze funding possibilities of hardware and software equipment in the multimedia laboratory at the University of Economics and create project of funding this equipment. The document will be conceived as well arranged view of funding situation in the Czech Republic. It will be usable as directions as well to those who will try to find a solution of similar situation in the future. Technical utilities in laboratories and scientific workplaces in general are often very expensive. The simplest way how to fund this equipment is to use university financial sources. However, financial position of academic subjects is not simple. Subjects don't work out about amount of their budgets and subsidiary gainful activity is very complicated. They must seek for financial support of their projects generally. There are number of funding possibilities, from academic grants and funds of Ministry of Education up to European Union purpose-built capitation grants. Assignment of these coffers is governed by strict rules and especially depends on subject activities, which will be financed from them.
|
guest ::
