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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
St. Zdislava and her ipmortance for education
 Krejčíková, Kristýna ; Svobodová, Zuzana (advisor) ; Červenková, Denisa (referee)
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Possibilities of Marketing Use in Policy
 Krejčíková, Kristýna ; Hesková, Marie (advisor)
The thesis deals with a form of modern marketing with respect to its application in a political environment. Thesis deals with the specifics of marketing in politics and issues are approached in the evolution of marketing campaigns around the last sixty years. The theoretical part also deals with the strategy of creating campaign. Political parties are classified by level of use of marketing instruments in their election campaigns, using a method of well-known political marketing expert - J. Lees-Marshment. The practical part is an analysis of selected marketing campaigns of Czech political parties according to the parameters described in the theoretical part. Based on the results of the analysis was drawn up a list of recommendations to create a campaign of a hypothetical political party.
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See also: similar author names
2 KREJČÍKOVÁ, Klára
2 Krejčíková, Kateřina
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