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Case-study of seniors’ lifestyle in relationships to healthy food
Krebsová, Michaela ; Chytková, Zuzana (advisor) ; Svobodová, Šárka (referee)
The aim of the presented case-study is a detection of the influence of seniors' lifestyle to healthy food. Qualitative approach to this topic should detect some selected aspects of seniors' lifestyle -- imaginations concern healthy food, real food shopping, and their real physical activities. Empirical pilot research was focused at sample of urban population, age 65+, living in Prague. Next aim of the master's thesis lies in economical consequences of seniors' lifestyle in relationships to healthy food and its potential changes. The thesis use methods like critical comparative approach to secondary data, qualitative approach in pilot sociological research, semi-structured interview, analyses and synthesis. The results are discussed in a framework of some sociological, demographical and marketing studies. The master's theses show seniors also like a challenging segment of populations in terms of great occasion for economic subjects and their business. General approach of the thesis is based on the contemporary concept of the relationships between active lifestyle and healthy food.
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The Analysis of an Admission of the Czech Republic in to the European Monetary Union
Krebsová, Michaela ; Skopeček, Jan (advisor) ; Hudík, Marek (referee)
The aim of this bachelor thesis is to analyse readiness of the Czech Republic for euro adoption. First part presents historical overview of OCA theory, especially Mundell's labour market flexibility and the OCA index. Furthermore, assumptions are provided for an analysis of labour market flexibility on the basis of different empirical studies. Additionally theory of real convergence is introduced. This theoretical framework, introduced in the preliminary part of this work, presents fundamentals for further analysis. The latter analysis focus on labour market flexibility, structural resemblance of economies, real convergence and the OCA index. On the basis of results obtained, evaluation about benefits and cost of euro adoption is provided and consequently conclusions about euro adoption are deduced.
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