National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Proposals for Marketing Mix Elements Improvement
Vinkler, Vojtěch ; Krause, Jan (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual marketing mix state of Prograin ZIA, s.r.o. and consequently on proposals for adjusting, better said improving the marketing mix. The theoretical part deals with marketing, marketing mix, marketing communication and business environment analysis. The practical part is about the design of an improved marketing mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.
Design and Implementation of Company Website
Krause, Jan ; Lábus, Radek (referee) ; Koch, Miloš (advisor)
This bachelor’s thesis deals with creating a completely new website company, which has so far not been highly publicized. It processes creation of a new static website according to modern procedures and keeps actual rules for its creation and optimalization for search engine. At the same time there is an overview of the theoretical background from which I drew at work.
Method of Selection of Appropriate Information System for Commercial Production Company
Krause, Jan ; Peroutková, Anděla (referee) ; Kříž, Jiří (advisor)
This thesis deals with selection of appropriate information system for manufactoring and trading company. Firstly analysis of current situation is conducted. This is followed by proposal of requirements completely new information system. There are also described requirements for suppliers and demands for new information and communication technology, which will support this system. Finally there is mentioned appraisal and specified its anticipated benefits and costs.

See also: similar author names
1 Krause, Jakub
2 Krause, Josef
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