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Cell Phone as a Companion for Boarding School Students
KRATOCHVÍLOVÁ, Eliška
The thesis deals with the importance of cell phones for boarding school students. The first part of the thesis deals with the basic concepts, i.e. boarding houses, adolescence, especially in the field of emotional development and socialization. Also, attention is focused on cell phones and researches that have been conducted in this area. The thesis also presents the results of a qualitative research conducted via interviews with five respondents. It connects these with theoretical knowledge of the relation between psychosocial development and cyberspace as well as with the issue of internet addiction and risky behavior in adolescence and the issue of online communities and social networks.
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Physical interactions of the splicing factor Prp45
Kratochvílová, Eliška ; Folk, Petr (advisor) ; Doubravská, Lenka (referee)
It is well known that chromatin posttranslational state, transcription and splicing influence each other. Nevertheless, the details of this coupling are not fully understood. In S. cerevisiae, it is possible to induce conditions, in which splicing is uncoupled from transcription. Such situation occurred in cells expressing a mutated splicing factor Prp45, whose human homolog has been proved to participate in transcription regulation and also in splicing reactions. Based on previously indicated interactions in high throughput two-hybrid screens, we have been looking for physical links between Prp45 and proteins involved in chromatin posttranslational modifications. Finding of such a link would provide insight into the relationships of gene expression processes. Using coimmunoprecipitation and affinity purification, we were unable to detect physical interactions between Prp45 and our candidate chromatin regulators. Alternative approaches are discussed. Using the precipitation techniques, we mapped the interaction of Prp46 with truncated variants of Prp45. This observation contributes to our knowledge of protein-protein interactions within the spliceosome.
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Transformation of feminist discourse in the mainstream superhero comic books using the example of Ms. Marvel
Kratochvílová, Eliška ; Hrdina, Matouš (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the analysis of the transformation of feminist discourse in mainstream superhero comics, specifically in the titles Ms. Marvel published in the years 1977 and 2014. These two comic book titles are published under the same name, but with two different main heroines. The theoretical part of this thesis briefly defines the term "comic book" and then maps the historical development of female characters in comics, with emphasis on their roles in the narrative and visual representation. Further, are explained the theoretical backgrounds of gender stereotyping, feminist waves, intersectionality and male gaze. Critical discourse analysis is described in the chapter dealing with methodology, with a focus on the historical-discourse approach to the analysis according to Ruth Wodak. The analytical part of this thesis examines the selected sample based on the set researched questions. The results are interpreted in the context of different feminist waves and both common and different features of feminist discourse are identified.
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Online marketing strategy proposal for chateau Fryštát in Karviná
Kratochvílová, Eliška ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The aim of this bachelor thesis is to devise an online marketing strategy for chateau Fryštát in Karviná. The theoretical part of this thesis deals with marketing, definitions of related terms and description of the marketing plan. The thesis also focuses on the specifications of online and social media marketing and in the last chapter of the theoretical part marketing in tourism and marketing of cultural attractions is defined. The practical part of the thesis introduces chateau Fryštát, evaluates the current state of the online marketing strategy, analyzes the competition and develops a SWOT analysis. Then the thesis devises a new online strategy on social media, websites and using banners and PPC advertising. Last the budget and a time schedule for the strategy are drafted.
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Physical interactions of the splicing factor Prp45
Kratochvílová, Eliška ; Folk, Petr (advisor) ; Doubravská, Lenka (referee)
It is well known that chromatin posttranslational state, transcription and splicing influence each other. Nevertheless, the details of this coupling are not fully understood. In S. cerevisiae, it is possible to induce conditions, in which splicing is uncoupled from transcription. Such situation occurred in cells expressing a mutated splicing factor Prp45, whose human homolog has been proved to participate in transcription regulation and also in splicing reactions. Based on previously indicated interactions in high throughput two-hybrid screens, we have been looking for physical links between Prp45 and proteins involved in chromatin posttranslational modifications. Finding of such a link would provide insight into the relationships of gene expression processes. Using coimmunoprecipitation and affinity purification, we were unable to detect physical interactions between Prp45 and our candidate chromatin regulators. Alternative approaches are discussed. Using the precipitation techniques, we mapped the interaction of Prp46 with truncated variants of Prp45. This observation contributes to our knowledge of protein-protein interactions within the spliceosome.
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The birth of younger brother/sister as a difficult situation in pre-school child's life
KRATOCHVÍLOVÁ, Eliška
The bachelor thesis focuses on relationship between siblings of pre-school age. It concretely observes how they deal with a birth of their younger sibling. The teoretical part presents several theories which follow up this topic. Afterwards the text describes difficult moments in children´s life and the different ways of overcoming them. The thesis drafts also pre-schools kid´s development in cognitive, social and emotional sphere. The practical part of the work is dedicated ti qualitative research in form of deep interviews with parents and observation.
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Money laundering
Kratochvílová, Eliška ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
Money laundering is the process which involves transforming illegal financial resources into legal money. Laundered money is a product of illegal activity and that is the reason why it is considered a criminal act. At the beginning of this thesis will be introduced the history of money laundering, described its characteristics and phases and the most important laws surrounding these issues. The practical part will be focused on the program of action taken to prevent money laundering in a well known Czech bank, which will remain anonymous in order to ensure its protection. At the end of this work the employees' knowledge of this program will be evaluated through an anonymous questionnaire which will be given to the bank employees.
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Language Courses of the French Institute of Prague.
KRATOCHVÍLOVÁ, Eliška
The theme of my work are language courses of French Institute in Prague from 1992 to 2011. Their methods, formulation and marketing. The first part is theoretical and is divided into three chapters. The first chapter introduces the French Institute in Prague and there is summary of its history, organization and language courses. The second chapter is devoted to each French alliances in the Czech Republic and their history, organization and description of courses. The third chapter deals with the theory of marketing communications. In the second part I compare language courses of French Institute and the French Alliances in the Czech Republic in terms of the courses, the number of teachers and students, course prices and marketing communications. Finally, I evaluate the results of comparison and provides possible improvements to individual organizations.
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The impact of VAT rate increase on regular public passenger transport
Kratochvílová, Eliška ; Slintáková, Barbora (advisor) ; Kučerová, Zuzana (referee)
Presented bachelor thesis deals with the incidence of reduced VAT rate changes, which was implemented as of 1.1.2012. The introductory part of the paper focuses on the definition of basic concepts relating to VAT, its rates and harmonization. The second, theoretical part mainly explains the concept of tax incidence and its measurement. The aim is to analyze the impact of annual changes of reduced VAT rate on prices of regular public passenger transport. The final part of the work is devoted to this analysis. The impact on the various types of transport operators is determined by comparing ticket prices prior to the change in the VAT rate and after the change.
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