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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Application of Methods of Internet Marketing and their Impact on Site Traffic HradecŽije.cz
 Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this master's thesis is the application of selected methods of internet marketing, checking their effectiveness and controlling their impact to visit rate of regional website. Due to the limited budget my work is mainly focused on inexpensive ways of applications of internet marketing. In the theoretical part I firstly demonstrate the techniques that I deal with. In the practical part I introduce the initial situation of the regional website, including the specifics of its visit rate. After the describing and application of marketing changes, I analyze the same metrics one year later to detect differences and development of website. In the conclusion I offer the concrete recommendations for managers of regional website.
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Presentation of Educational Institutions on Social Media
 Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this bachelor thesis is to connect popular and very dynamic world of social media with online presentations of universities. In the first chapter I introduce various social media and mention their advantages and opportunities. The second chapter deals with an exact use of specific types of media. It offers recommendations and principles for social media presentations of universities. The third final chapter shows results of the annual research on social media presentations of Czech universities. Part of the research is the comparison of social-media activities of the Faculty of Management University of Economics and other similar schools.
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