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Affiliate marketing with using optimized solution for conversion tracking
Černochová, Petra ; Koubský, Petr (advisor) ; Pávek, Jan (referee)
This thesis focuses on inclusion of affiliate marketing to internet marketing as a contemporary modern tool for acquiring new customers in the online market and on analysis of the system solution for conversion tracking at eHUB.cz Ltd. The thesis is divided into three parts: the first part presents the general overview of affiliate marketing, the second section analyzes the current state of the conversion tracking system at eHUB.cz Ltd. and the third proposes an optimal solution for the future status of this system. Theoretical level corresponds to the first part and a practical second and third. The theoretical part clarifies the position of affiliate marketing within online marketing, including basic knowledge and relationships that are necessary for proceeding to the practical part. The practical part contains a description of the original and current technical solutions of system eHUB. At the same time suggests its optimization for a future state. The main objective is to find a precise definition of the current standards of conversion tracking system solutions in eHUB.cz Ltd. The main contribution of this work is the usability of the optimal technical solution at eHUB.cz Ltd.
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E-book developing and publishing
Hanuš, Oldřich ; Koubský, Petr (advisor) ; Šperková, Lucie (referee)
Current boom of e-reader and tablet markets brings wide range of innovations also to the e-books world. High performance devices, due to their degree of interactivity are now fully capable to work with more demanding applications including e-books,. This thesis is focused on e-books and their interactive elements including the process of analysis, implementation and final deployment. Based on practical experience with the development of a book for Unicorn College, author describes the whole process based on real life experience. An analysis and design of a methodology for managing e-book development is based on this experience. Thesis also includes an example of a business plan for a company producing e-books.
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Mobile marketing - current state and future
Mysliveček, David ; Šperková, Lucie (advisor) ; Koubský, Petr (referee)
The aim of this bachelor's thesis is to introduce the concept of mobile marketing, its possibilities in these modern times and the laws of this issue in the Czech Republic. Based on my own research is determined most and least favorite type of mobile marketing. The practical part contains an analysis of mobile application, which deals with information services in the field of technological innovations. Based on a survey among the users and the overall analysis of the application are suggested possible improvements in development of the application and the mobile marketing.
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Operating Systems Market Analysis
Kafka, Jan ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
The reason of this work are operating systems, their significance, history, analysis of the current situation and attempt to predict the future. The first part introduces the basic concepts, the definition of operating system and brief history. The second part deals with the current situation on the market for operating systems, the main drivers of this sector and the business models used. The last part deals with the prediction of the situation on the market for operating systems, their future evolution, the probable evolution of their business model and estimate the near future from the business point of view. It were also made study of available new scientific publications about OS. Contribution of this thesis evaluate role and future operating systems and prediction business perspective in the industry branch.
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Automated user knowledge testing on StartupJobs.cz
Mikschik, Filip ; Koubský, Petr (advisor) ; Hrkal, Filip (referee)
This diploma thesis is focused on proposal and implementation of automatized user testing in StartupJobs.cz project. It describes it from theoretical preparation through implemenation to evaluation of this project after first year. It is divided into two main parts. First one is about description of company which is implementing the testing. It describes reasons and expectations from testing implementation. It also creates a theoretical background by describing Classical Test Theory (CTT), Item Reposnse Theory (IRT) and more others. End of this part is consists of review of relevant literary sources. In second, practical part is the thesis focused on using these theories in praxis. How to use them for company's purposes. It is followed by description of system implementation and main part of the thesis is focused on evaluation of user testing implementation using data collected through the first year. Goal of this thesis is to validate hypothesis which are related to testing implementation (relationship between having tests and success rate of candidates). Main contribution of this work is complex overview on this field from theories to practical implementation which created during first year a lot of unique data presented in this paper.
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Základy vývoje řízeného sekvenčním uměním
Moravec, Martin ; Koubský, Petr (advisor) ; Tichý, Jan (referee)
To develop and deliver an innovative and technologically superior product is not enough to succeed when it does not meet the user's daily needs. To develop such a product, you need an abstract and easy to use communication platform for target users, decision makers, and developers, that can also act as a model of the relevant part of the real world displaced by a possible innovation, auxiliary tool in creating a mind map and documentation, and a way of promoting the final product. An instance of such a platform is a sophisticated comic book, itself an instance of sequential art. Not only is it a feature rich and intuitive tool for collaboration of interested parties with different backgrounds, skills and roles, but since it essentially reflects the relevant part of the real world displaced by the innovation, it's pretty easy and quick for a new user to learn and master. Although not limited to such instances, it can be found as an especially useful tool for crowdsourced and open source based projects. This thesis will lay down the much needed theoretical basis for the Sequential Art Driven Development method and offer a practical application of such method, with an open call for contributions from members of the crowd, in the form of a CC0 licensed comic book series "Who is Secret Agent X-9?", a showcase platform for cutting edge technologies like the Bitcoin network and Nemo Mobile operating system.
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Software piracy in the cloud computing model
Klepetko, Radim ; Žamberský, Martin (advisor) ; Koubský, Petr (referee)
The thesis focuses on software piracy mainly in the context of cloud computing. Its goals are to analyze contemporary software piracy with the focus on its forms, reasons leading to it and on antipiracy techniques. Second part of the thesis defines cloud computing and focuses on two basic interdependencies with software piracy: cloud as a pirates' tool and cloud as means to fight the piracy. Based on the findings of previous parts, concluding part of the thesis suggests set of recommendations for involved parties (especially software providers, cloud service providers and cloud service users).
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Analyses of IS/ICT market
Kashapov, Artur ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
This thesis deals with the issue of market IS / ICT, particularly focusing on the analysis of the current situation. The first part is devoted to a slight look into the past and then the market IS / ICT has been analyzed in terms of factors and market actors. The following part of the paper focuses on the analysis of the structure of firms implementing its activities in the market IS / ICT. The last part of the paper explores the potential market developments and tries to predict the development and the key trends for the future are seen dynamic network services, teamwork, mobile enterprise, security, and last but not least, green computing for sustainable development.
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Electronic books at VŠE
Saska, Filip ; Koubský, Petr (advisor) ; Šperková, Lucie (referee)
The master dissertation Electronic books at VSE is focused on analysing the opportunities of e-books in the environment of VSE. The aim is to describe the current state of different study materials used at VSE and to explore different ways of improving them using e-book technology. The dissertation briefly describes various attributes of e-books with stress on the relevant attributes -- the possibility of inserting notes, bookmarks, multimedia and interactive content. Also the possibility of editing the content and sharing resulting changes with other students is a key attribute. The dissertation then moves on to describe the different kinds of study materials that are in use at VSE. The second half of the dissertation builds on previous analysis of the study materials and introduces a hypothetical optimal state, which could result from implementing e-book technology. This state is the answers the question of what is actually possible to achieve. The next chapter in this half is the technical analysis, which answers the question of how is it possible to achieve the suggested hypothetical state. The conclusion of this dissertation answers the questions whether the proposed solution is a viable candidate for implementation. The results of this dissertation could be used as a guideline for the project of implementation of e-book technology in the environment of VSE.
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How to teach those who already know a lot
Koubský, Petr
V loňském roce jsme založili vzdělávací iniciativu iCollege, zaměřenou na výuku podnikání na internetu. V současné době máme 20 absolventů zimního semestru a dalších 30 studentů prochází kursem právě teď. Chci se s vámi podělit, co se naučili studenti, co učitelé a co my organizátoři.
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