National Repository of Grey Literature 22 records found  previous11 - 20next  jump to record: Search took 0.00 seconds. 
Promotion of online shop
Veselý, Ondřej ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
My bachelor's thesis deals with promotion of online shop. For this thesis was used an online shop Evoshop.cz, which is a seller of well-known sports brand Nike. The aim of this thesis is to propose an optimal model of propagation for stated e-shop based on evaluation of existing and new elements of promotion. This thesis is divided into three chapters. The first chapter presents theoretical part and deals with possibilities of communication on the internet. The second chapter deals with a particular online shop and its development, problems, competition, questioning and Swot analysis of e-shop. And the last chapter is dedicated to a particular possibilities of promotion of e-shop. This thesis can serve as a basis for small and medium online stores, which do not intend to spend high amounts of finance for its promotion and advertising, although they want to stay competitive.
Promotion of web-portal Time2Drink.cz
Bulyna, Vasyl ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This bachelor's thesis deals with online promotion of web-portal Time2Drink.cz. The aim of this thesis is to analyze and evaluate the marketing tools used to promote web-portal Time2Drink.cz and subsequent to offer compilation of recommendations for the future use of appropriate tools. This thesis is divided into five chapters. The first chapter explains the basic concepts of marketing and marketing tools. The second chapter deals with the theoretical definition of terms in E-commerce. The third part is practical and deals with the description of the object itself, and the competition. The fourth chapter offers evaluation of used marketing tools. The last chapter offers a summary of the recommended procedure for online promotion of web portal due to the effective usage of funds.
Computer tools for customer acquisition
Terletska, Svitlana ; Topolová, Ivana (advisor) ; Koubalíková, Jitka (referee)
Based on real company and real data the aim of this work is to establish computer tools that are most effective for new customers acquisition. CRM system has been used as a tool to determine the results and calculate the sales funnel of the company. This bachelor work is focused on theoretical and practical processing issues. Conclusion contains a summary of the work and the author's recommendations for the company.
Analysis of the Balance of Payments of Czech Republic
Pechová, Kateřina ; Pavlík, Zdeněk (advisor) ; Koubalíková, Jitka (referee)
This bachelor thesis analyses the balance of payments of the Czech Republic since its accession to the European Union, in the period 2004-2014. The term "balance of payments" is defined in the theoretical part of the thesis, so is its horizontal and vertical structure and also the theory of the external economic balance. The theory of balance of payments is described according to the fifth and also the sixth edition of the Manual of the International Monetary Fund (BPM). The analytical part of the thesis describes particular accounts in the observed time period with reference to changes in trends. In this chapter is also assessed the impact that the accession to the European Union had on the external economic balance of the Czech Republic. The final chapter is devoted to a case study of the foreign exchange intervention made by the Czech National Bank in November 2013.
Online marketing and its use for specific e-shop
Böhm, David ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This bachelor's thesis deals with online promotion of electronic shop, namely of e-shop naradi-za-babku.cz. The aim of this thesis is to propose an online marketing strategy for named e-shop and define general recommendations on how new established e-shops should proceed with their promotion on the internet. This thesis is divided into four chapters. The first chapter presents e-commerce in general. The second part offers a theoretical definition of online marketing, its tools and features of web analytics. The third part is practically oriented and deals with promotion of specific e-shop. The last chapter offers a summary of recommended procedure of online promotion for new established e-shops.
The use of internal social network Yammer and its contribution to internal communications
Svobodová, Aneta ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
At a time when social networks are a particular phenomenon of the period include internal network still less-known tools to increase the efficiency of communication within companies. This bachelor thesis deals with the possibilities of using social network Yammer and its contribution to internal communications. The first part describes the social networks in general, it is focused on the internal network, specifically on the internal network Yammer. It describes its basic functions and discusses his contribution to the company. The practical part deals with the manner of its use in a corporate environment, and based on the survey analyzes the degree of expansion and users' attitude to its use in a specific business environment. In conclusion, I offer the possibility of its use in the context of VŠE in Prague. The aim of my bachelor thesis is to acquaint the reader with problems of internal network Yammer, with its advantages and disadvantages and thus to offer one possible solution when choosing the right tools for effective internal communication.
Current Internet tools for hoteliers to sell their rooms
Navrátil, Milan ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
The opening section of the bachelor thesis provides a historical perspective on the events that led to the emergence of the Internet, including its subsequent commercialization. Furthermore, the current Internet tools that hoteliers can utilize to sell their rooms are introduced and the basic principles of Internet marketing are explained. The practical part demonstrates the theory by examining the data of Prague hotel, the Olšanka. Based on the analysis of available data, concrete recommendations are offered to increase the revenue of the Olšanka Hotel and of hotels of a similar size and focus.
Marketing communication on the Internet with the focus on copywriting
Kašparová, Lucie ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This thesis aims to recommend the best communication mix and at the same time ways and content of communication for educational and similar kind of institutions. The first part of the thesis focuses on influence of the Internet on marketing and investigates options of communication tools which the institutions can choose from. The second part of the thesis covers a copywriting topic which means ways how to work with communication content. The next part focuses on real example of educational institution and its way of looking for the best communication mix with examples of issues which can occur in the real praxis. At the end the thesis summarizes important steps which together create instructions how to accomplish the best communication mix on the internet for educational institutions.
Contextual advertising Google AdWords
Procházková, Anna ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of advertising in non-profit organizations. In theoretical framework there is a definition of contextual advertising, briefly described its history, principle, advantages and disadvantages. Furthermore there are various contextual advertising systems in Czech Republic compared to each other. The thesis focuses in detail on Google AdWords system description from the initial account creation to its basic parts -- campaigns, ad groups, keywords, ads and conversions. This part also deals with the connection to web analytical service Google Analytics. The account creation for non-profit organization TJ Sokol is described in practical section of the thesis. The preparations which needed to be done, account development and account optimization are mentioned in this section as well. Final Google AdWords performance evaluation is generalized to small non-profit organizations and general recommendations for effective and successful ad campaigns are made based on this evaluation.
Business Accelerators. Their Significance and Contributions
Nipoti, Vladimir ; Zadražilová, Dana (advisor) ; Koubalíková, Jitka (referee)
The aim of this thesis is to analyse and compare the contributions of business or startup accelerators. The contributions are compared from the point of view of the managers of accelerators, startups and investors. Business accelerators help new firms accelerate their growth. The aid can be provided in a material form through financial capital and services or in an educational form through workshops and mentoring. The first chapter deals with the definition of the accelerator, its history and differences with incubators. The second chapter engages in the causes of the phenomenon of startups and accelerators, the model of lean startup, the impacts of accelerators on the economy and the current situation of accelerators in the world. The third chapters analyses the oldest and the most famous accelerator in the world Y Combinator. The last part evaluates the contributions of accelerators based on the inquiry among experts.

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