National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The legal status of drivers of traditional and alternative taxi services in terms of employment law
Kotara, Jan ; Tomšej, Jakub (advisor) ; Morávek, Jakub (referee)
The legal status of drivers of traditional and alternative taxi services in terms of employment law Abstract The aim of this thesis is to apply the defining features of dependent work to the activity performedby drivers in domestic taxi service - and based on this analysis - to decide whether the nature of this work really corresponds to the declared position of drivers as independent providers of transport services mediated by a third party, or whether they potentially are misclassifiedemployees entitledto all labor benefits associatedwith such status. The subject of interest is not only the activityof "traditional"but also "alternative"taxi drivers. Therefore, the work first deals with the phenomenon of shared economy, term allegedly justifiingthe above-mentioneddichotomy and in the eyes of some authors a reason for special legal treatment of some subjects onthe taxi market.Throughthe analysis of the theoryof shared economy with emphasis on the transport sector, a historical excursion into the sharing of transport capacity and a comparison of the operation of BlaBlaCar and Uber services, it is concluded that the subjects dealt in the thesis cannot be subsumed under the concept of shared economy. Furthermore, the case law of the CJEU is analyzed, on the basis of which Uber is qualifiedas a service in the...
Current trends in customer relationship management
Kotara, Jan ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The bachelor thesis "Current trends in customer relationship management" deals with - as its title suggests - the issue of CRM and selection of modern factors, which influence its current state. The theoretical part of the thesis presents the definition of customer relationship management and its position in the marketing theory, as well as a brief look into its history. It also contains a section about the specifics of CRM in retail sector, as it is further discussed in the practial part. The explanation of the importance of data and its analysis for CRM is followed by the most important section of the theoretical part about current trends in CRM - especially modern loyalty programs, omnichannel stratégy and social CRM. In the practical part of the thesis these findings are compared with the state of implementation of these trends in the retail chain Tesco. The aim of the thesis is to find the imperfections of the implementation of trends at Tesco and suggest ideas of improvement in order to enhance its customer relationship management.

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