|
|
Development of Lien in Czech countries
Kopáček, Jakub ; Bělovský, Petr (advisor) ; Šejdl, Jan (referee)
1 Development of Lien in Czech Countries Abstract The diploma thesis examines the development of lien in the Czech countries. The first part is focused on the theoretical description of the laws of lien from the point of view of today's legal theory. The theoretical description shall help the reader with better orientation and understanding of the basic principles of the lien, which developments are examined in the following parts. One of the main goals of the diploma thesis in the second part is to describe the development of lien, using the description method. The development of lien is described from its beginnings in Roman law which fundamentally shaped the next development of lien, through the Middle Ages, where the laws of lien were partly fragmented, until current legislation which mostly follows the Roman law heritage. In the second part of the diploma thesis, the main emphasis is placed on the development of lien after the year 1811, where are also considered the significant social and economic events in the history of the Czech countries, which visibly shaped the forms of lien. The obtained data are further used in the third part of the diploma thesis for the comparison of the three main Czech civil law codes, namely Act No. 946/1811 Coll., the General Civil Code, Act No. 40/1964 Coll., the Civil...
|
|
|
The specifics of communication in hookah community on Facebook
Kopáček, Jakub ; Závozda, Petr (advisor) ; Soukup, Martin (referee)
This thesis deals with the topic of how the members of online community of hookah smokers (hookah community) communicate. The core of the thesis lies in the quantitative content analysis of the content published in three hookah community Facebook groups. The results of the analysis are complemented with insight gained through semi-structured interviews conducted with seven members of the hookah community, using qualitative analysis. The first part of the thesis outlines the new media, describes basic terminology and concepts of social networks and marketing communication, provides an introduction into the topic of online communities, and describes hookahs, the hookah community, and the commercial entities involved in the hookah industry. The second part of the thesis describes the methodology of quantitative and qualitative research, presents the obtained findings, and provides their summary utilizing the knowledge presented in the theoretical part of the thesis. The thesis aims to describe and evaluate the current state of communication within the hookah community Facebook groups and map the presence of commercial communication in the analyzed content.
|
|
|
The in-store communication of iSmoke.cz
Kopáček, Jakub ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The thesis, "In-store marketing communication of iSmoke.cz", deals with in-store marketing communication, focusing mainly on multisensory communication and its practical use in the iSmoke Store. The first part of the thesis presents a definition of in-store marketing communication, describes basic tools and terminology of this strategy, introduces multisensory communication, and focuses on current trends in in-store communication. The second part of the thesis describes the concept of the iSmoke.cz online store and iSmoke Store focusing on the range of products, since they carry certain specific sales characteristics. The thesis also describes how in-store and multisensory communication are implemented in the iSmoke Store, making use of the theoretical basis laid down in the first part of the thesis. The aim of the thesis is to describe and evaluate the current state of in-store marketing communication and find more ways of incorporating specific tools and senses inside of the stores.
|
guest ::
RSS feed.