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National Repository of Grey Literature

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Analysis of online marketing communication of the airlines Kollárová, Monika ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee) The thesis deals with the use of online marketing by airlines, while emphasis is placed on social media and viral marketing campaigns. The aim is to identify the requirements for successful online marketing communication. In the theoretical part the specific features of the airline industry are characterized and PEST analysis of the aviation industry is performed. This part of the thesis also defines and characterizes the main forms of online marketing used in aviation. The practical part compares the activity of selected airlines on the social network Facebook and video-hosting server YouTube. Based on this analysis we draw principles for successful operation of the airlines on social networks and for creating buzz and viral marketing campaigns. Detailed record

Economic relations of the Czech republic with African countries Kollárová, Monika ; Pavlík, Petr (advisor) ; Nováková, Jana (referee) The main objective of this bachelor thesis is the evaluation of trade relations between the Czech republic and African countries. Trends in the trade of goods compare the period before the accession of the Czech republic into the European Union with the period afterwards. One separate chapter is dedicated to the most significant partners of the Czech republic in northern and sub-Saharan Africa. The last chapter approaches the Czech development aid as one of the forms of mutual cooperation. Detailed record

See also: similar author names
1	Kollárová, Marie
2	Kollárová, Martina
3	Kollárová, Mária

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