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National Repository of Grey Literature

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Instruments of comunication mix in chosen company Acovy Ltd. who is offering telecomunication services Kocourková, Magdalena ; Puchýř, Milan (advisor) ; Pavelka, Martin (referee) Tato diplomová prace pojednavá o komunikačním mixu telekomunikační firmy Acovy s. r. o. Proto, aby mohl být mix zpracován, musela být zpracována situační analýza, marketingový mix. Acovy s. r. o. používá obchodní modely B2B a B2C. V práci byl pro tyto modely zpracovan model komunikačního procesu. Následně byly zhodnoceny současné a navrženy budoucí nástroje komunikačního mixu. Detailed record

See also: similar author names
6	KOCOURKOVÁ, Markéta
5	KOCOURKOVÁ, Michaela
6	Kocourková, Markéta
5	Kocourková, Michaela
6	Kocourková, Monika

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