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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Process of preparation and launch of new products of L´Oréal on foreign markets (case study of specific brand)
 Kočerginová, Tatiana ; Zamykalová, Miroslava (advisor) ; Kolomijcová, Bianka (referee)
Master thesis describes and analyzes the process of launching new producs of Matrx Total Results brand on czech, slovak and hungarian market. Theoretical part describes product life cycle, marketing research and marketing mix. Analytical part describes in detail prepared marketing strategy and launch process. In conclusion is an own analysis of strategy and goals fulfillment.
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Communication strategy of project LMS in Česká spořitelna a.s.
 Kočerginová, Tatiana ; Halík, Jaroslav (advisor) ; Dembowski, Filip (referee)
The bachelor thesis demonstrates the process of making and implementing a communication strategy in a project LMS in Česká spořitelna a.s. Theoretical part explains the terms communication, types of communication and communication strategy. In analytical part is described the process of making the communication strategy, its implementation and efectivity. The ground for this bachelor thesis were personal experiences with creation of a communication strategy.
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