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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Repositioning značky Frisco
 Klimešová, Nikola ; Král, Petr (advisor) ; Tisovski, Marija (referee)
The main goal of the master's thesis is to find reasons for and assess the results of recent repositioning of the brand Frisco conducted in 2013. In the theoretical part, main brand theories are analyzed together with a recent theory of so-called "Brand Archetypes". In the practical part, based on own consumer survey, market trends, brand history and company research, a brand SWOT analyses is conducted. As a result of this analysis, further recommendations for the brand heading are proposed.
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Thailand's position in the world economy
 Klimešová, Nikola ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The thesis describes the position of Thailand in the world economy. Its aim is to answer these questions: Which role does the country play, or will play, in the world economy? What are its main strengths and weaknesses? How will the future development be? It is achieved by an analysis of Thailand's recent history, current economical state, integrative trends, and its international trade. In the conclusion, the future development is forecasted, based on various analyses of the region.
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See also: similar author names
2 Klimešová, Naďa
1 Klimešová, Nela
1 Klimešová, Nica
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