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Draft concept in the highest women's basketball league in the Czech Republic
Klečková, Markéta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Draft concept in the highest women's basketball league in the Czech Republic Goal: The primary goal of this thesis it to suggest a new concept of women's basketball league. This concept can be only applied in case that the current status of the highest women's basketball league proves inefficiency and that has to be changed. But first of all must meet the secondary requirements of the work, which are - Evaluation of competition level and comparison of competition system in season 2010/2011 versus season 2014/2015. Methods: In a research and completion of the project were used methods from expert sources, analysis, synthesis and comparison. In addition to these methods were used primary and secondary collection of data along with descriptions of expert sources in chapters of theoretical bases. In other chapters were used analysis of effects extending Women's basketball league. Primary qualitative surveys were a source of data analysis and syntheses as a base for the change of concept for season 2019/2020. By comparison, we were finding inspiration in other international basketball league. Results: In this thesis was found, that the current status doesn't follow prior expectations. For this reason was suggested a brand new concept for the whole competition that will be applied for the first...
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Marketing strategy of the Gigathlon Czech sport event
Klečková, Markéta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
8 Abstract Title: Marketing strategy of the Gigathlon Czech sport event Objectives: The main aim of this diploma thesis is to propose a marketing strategy that should lead to the increase in the number of participants of sport event Gigathlon Czech. This marketing strategy contains the individual elements of the communication and price strategy, from the point of view of creating the starting fee. Methods: Methods of expert sources, analysis, synthesis and comparison were used in the research and completion of the project. Primary and secondary data collection was used as a complement to these methods. The description of the professional resources can be found in the chapter called Theoretical Basis. Further research was carried out, analysis of the Swiss model, popularity of sports in the Czech Republic, analysis of participants of the sporting event Gigathlon Czech, analysis of the return of participants, competitive competitions and SWOT analysis.. Results: The result of this diploma thesis is a marketing plan that was compiled for the current year 2019 and contains proposals that could be applied to the years 2020 and 2021. It is composed of the main and partial steps. The main steps include the modification of the concept in the form of category extension and rise of the starting fee; these steps have...
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Draft concept in the highest women's basketball league in the Czech Republic
Klečková, Markéta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Draft concept in the highest women's basketball league in the Czech Republic Goal: The primary goal of this thesis it to suggest a new concept of women's basketball league. This concept can be only applied in case that the current status of the highest women's basketball league proves inefficiency and that has to be changed. But first of all must meet the secondary requirements of the work, which are - Evaluation of competition level and comparison of competition system in season 2010/2011 versus season 2014/2015. Methods: In a research and completion of the project were used methods from expert sources, analysis, synthesis and comparison. In addition to these methods were used primary and secondary collection of data along with descriptions of expert sources in chapters of theoretical bases. In other chapters were used analysis of effects extending Women's basketball league. Primary qualitative surveys were a source of data analysis and syntheses as a base for the change of concept for season 2019/2020. By comparison, we were finding inspiration in other international basketball league. Results: In this thesis was found, that the current status doesn't follow prior expectations. For this reason was suggested a brand new concept for the whole competition that will be applied for the first...
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