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Project leadership with emphasis on time management
Matušková, Katrin ; Khabirova, Maja (advisor) ; Lisý, Martin (referee)
The main scope of this bachelor thesis is evolution of project management to actual recognized methods with emphasis on its time management related segments. Part of the thesis deals also with motivation, which is the key element for succesful result of any project. Summary of different methods including their usage possibilities is the aim of this thesis as well as the later application on our own team project called Rocenkomat.
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Creation of a new corporate design based on established brand
Troják, Adam ; Khabirova, Maja (advisor) ; Vojtěch, Pinc (referee)
Job of a graphic designer focussing on the creation of corporate graphics, corporate design and especially logotypes contains several types of activities. Nowadays people are becoming more specialized in their area of activity, which gives them a general assignment detailed view of the things, but by that they ignore other disciplines that help them see the issue from a perspective. Therefore, this thesis contains both a practical perspective on the corporate design of a brand, and ideas process from corporate identity, as the core of each brand, with extension to the emotional and philosophical aspect.
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Dog in advertising and marketing
Němečková, Petra ; Khabirova, Maja (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis deals with dog in advertising and marketing. There are explained the main points across disciplines in the first theoretical part, such as marketing, advertising, psychology or the dog impact on humans. The practical part contains three advertisements with dog in them followed by marketing communication analysis of profit and non-profit organizations. Then there is a real marketing campaign, which I did for a non-profit organization -- shelter in Krásný Les near Frýdlant.
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Analysis and developement of visual corporate identity using modern methods and applications
Hniličková, Klára ; Zumr, Jiří (advisor) ; Khabirova, Maja (referee)
This project focuses on the step-by-step development of new visual corporate identity for a company under the name "K-IT". The paper contains an elaborate explanation of the importance of quality visual corporate identity, both from an aesthetic point of view and also in relation to marketing. The work begins with a brief introduction to digital graphics and descriptions of applications used for designing each and every part of the new visual corporate identity - Adobe Photoshop, bitmap editor, and Adobe Illustrator, vector editor. Further on the paper clarifies the principles of corporate identity and in the second half I proceed to analyze the company's current identity. Another component of this section is my own summary of general principles for designing visual corporate identity and information about the history and function of each of its parts. The project's final component is the actual design process of the new visual corporate identity, along with an explanation of methods and principles used.
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Time-management and optimization systems for working with ideas and creativity
Jedličková, Barbora ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The main topic of this bachelor thesis is creativity as an ability of a human that is an indivisible part of the success of an individual in the history of mankind. Firstly, the theoretical part focuses on the characteristics of a creative person, their attitudes and thinking processes that characterise them and it examines this notion from the perspective of a historical development. In the second part it describes the phenomena that significantly influence the process of creative thinking with respect to time restrictions. In the practical part these findings are applied during the creation of a real-time creative session with the use of various techniques in order to reach creative solutions while working with a group of selected individuals. The aim of the work is to create a group consisting of members that fit the description of a creative person as much as possible, use all the knowledge about the thinking process, motivation and barriers to creativity and to organise a programme with the use of the given methods to find creative solutions to problems. The conclusion evaluates the successfulness of the cooperation of the members as a group and its personal contribution to the author.
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Economic Aspects of Film and Video Production
Drachovská, Zuzana ; Truhlář, Filip (advisor) ; Khabirova, Maja (referee)
The paper is focused on economic aspects of film production. It can be used as a source of knowledge about film financing and understanding where money for realization of movies are taken. The description of grants together with institutions which these money donate and conditions under which the donation can be implemented are also part of this paper. Basically all the production requirements and principles are covered throughout the whole paper. For easier way of understanding the whole topic the text also presents each step of preparation, realization and also postproduction of projects in general. Methods for project management applied on the specific one which is a film in this case are also submitted. To complete the whole theme the laws influencing the author rights are mentioned as well.
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Corporate identity of new brand and e-shop design
Leksa, Ladislav ; Bubeníček, Jan (advisor) ; Khabirova, Maja (referee)
The goal of this thesis is to establish a new brand making t-shirts for people engaged in geocaching. There are two main objectives - to create brand's corporate identity and to create e-shop design. However, this thesis deals with all the tasks that have to be fulfilled to enter the market, e.g. competition analysis or target group analysis. One of the topics also focuses on brand identity. The theoretical part summarizes rules that are necessary for the practical part. The practical part deals with the creation of the new t-shirt brand.
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Design and typography of Wedding Prints
Kopecká, Barbora ; Khabirova, Maja (advisor) ; Bubeníček, Jan (referee)
In this thesis I describe the design of three sets of wedding prints. Every set is created within its own unique visual identity and consists of several different types of prints. In the theoretical part of the thesis I define key terms, analyze the factors influencing the design and I describe the process of creating a publication. In the practical part I design three sets of prints for the bachelor's project GetWed - a company specializing in wedding invitations and prints. Before the design itself I analyze the competition in the field and in the Czech republic. The output is a product with an unique design that respects the rules of publication-creating and meets the requirements of the Czech market.
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Effective communication on social networks, focused on Facebook
Heřmánek, Jakub ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
My thesis deals with principles of small firm's effective communication and also with planning of communication campaign on social networks. It also contains description of the most popular and important social networks useful for marketing activities. Essential part of my thesis is implementation of my theoretical knowledge into real case. This leads into making an universal manual for campign's preparation and beggining.
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Optimalizace workflow grafika při úpravě standardních úloh pomoci současných grafických programů
Khabirova, Maja ; Horný, Stanislav (advisor) ; Bedřichová, Jana (referee)
This work focuses on the description and characteristics of common problems which graphic designers face daily when working for advertising agencies. This work describes tasks and organises them according to the type of graphic being processed and the types of output. In addition, this work describes the ways these common tasks can be completed using modern graphics editing software. It also provides a practical definition of a graphic designer and graphic agency. The aim of this work is to map out the fundamental tasks with raster graphics which graphic designers must perform most frequently during their work and to suggest an optimal workflow. As a result, after collating all of the proposed solutions, a manual should take form. It should help to facilitate early stages of work for students who may hold the position of junior graphic designer within advertising agencies.
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