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National Repository of Grey Literature

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Marketingová strategie společnosti JELÍNEK-výroba nábytku s.r.o. Kambová, Lucie Kambová, L. The marketing strategy of JELÍNEK - výroba nábytku s.r.o., 2016. Bachelor thesis. Brno: Mendel University in Brno, 2016 This thesis is focusing on creation and selection of the most suitable marketing strategy. Theoretical part is looking into different ways of analysing, creating and choosing the best possible strategy. Detailed record

Marketing communication for newly launched products in selected market Kambová, Lucie Kambová, L. Marketing communication for newly launch products in a selected mar-ket. Diploma thesis. Brno: Mendel University, 2019. This thesis focuses on how to use marketing communication at the launch stage of a new product, where such launch relates to an extension of already known brand. Also under scrutiny is the kids’ toiletries market, which is the field of re-search for the thesis’ topic. In this market context, the thesis examines the main currents of customer preferences and suggests ways they could be communicated with. Detailed record

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