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The creation of a holiday package to the Austrian state Carinthia
Kozderová, Karolína ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The aim of this thesis is to create a unique incentive trip to Austria, according to the demand of the client. It is well-known insurance company which wishes to create a holiday package for their agents. It is made according to the technique of the travel agent Traveller. First, all the requirements are consulted and the group of the clients is characterized. Then the destination and accommodation facility are chosen. Also the optional tours in the surrounding area and the programme for the group with partial itinerary are included. After that the calculation is accomplished. In the last chapter, this tour is compared with the competitors in the market. The benefit of this work is to create a special incentive trip with a complete program for insurance agents into a very popular tourist area.
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Loyalty program of a selected accommodation facility in Prague
Polatová, Karolína ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
This bachelors thesis deals with loyalty program of accommodation facilities. The thesis characterize principles of the program and describes its functioning. The loyalty program is used by many firms, therefore the aim of this work is to assess its effectiveness through the evaluations of the particular loyalty program, Starwood Preferred Guest, which is founded by hotels chain called Starwood Hotels and Resorts, Inc. The evaluation is done from two different points of view. From the members point of view it focuses on its benefits and satisfactions., whereas the companys point of view the prior focus is on its profitability. The study is based on real impacts of the loyalty program on selected accommodation. The impacts are pictured in the statistics form, which are provided from internal sources of the chosen hotel. The figures are used for calculation of the profitability, which includes computation of how much the income from a member differs from a regular guest. To evaluate the advantageous of the program for a customer the information gained from the characteristic of the program has been used. To determine members satisfaction, the analysis of the guests review has been used. This thesis contributes to increase an awareness of the importance of loyalty programs, particularly of accommodation loyalty programs.
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Alternative forms and new trends in tourism (focusing on volunteer tourism)
Kubátová, Michaela ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This diploma thesis deals with new trend a new forms of tourism, with focus on volunteer tourism. The aim of the thesis is summarize development of this form of tourism, mapping of opportunities for engaging in volunteer tourism and, above all, analyzing the participants and potencial participants of this form of travel. The theoretical part deals with the description of new trends and new forms of tourism and subsequently with the definition of volunteering. The practical part of the thesis describes the possibilities of engaging in volunteer tourism and analyzes the participant and the potential participant of this form of tourism.
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Operations and services of Václav Havel Airport
Loncká, Veronika ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
Operations and services of Václav Havel Airpot: The Master´s thesis derals with operations and services of the largest and busiest airport in the Czech Republic, situated in its capital city. The main goals of the thesis are a detailed description of the services the airport offers to travellers and an evaluation of the airport´s operations with regards to its 2016 record season. The theoretical section of the thesis deals with the airport´s history, its premises and its range of operations and services. The analytical section aims to map which of tis services are most widely used with regards to travellerś gender and age.
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The impact of technology development on the aviation industry
Fischerová, Erika ; Vaško, Martin (advisor) ; Kalábová, Markéta (referee)
The diploma thesis deals with the impact of technology development on the aerospace industry. The first part describes brief history of aviation and its most important milestones. In the next chapter, current technologies are analyzed in aviation, from commercial and operational activities, through airports, air traffic controllers to passengers. The following chapter describes future trends in technology development, especially regarding the ecology and automation of activities. The last chapter compares air transport with rail as its potential source of threat on short and medium distances.
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Cultural tourism in France focusing on selected projects
Sopúchová, Dana ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
Master thesis discusses the topic of cultural tourism in France. Its main objective is to evaluate culture in context of tourism in France and conduct case studies of selected projects. Theoretical part is focused on defining terms culture, tourism and cultural tourism. Practical part of the thesis analyses apporach of France to culture, it's cultural practice in respect of tourism and analyses French tourism as a whole. First examined project is Guédelon, construction of medieval castle executed with construction techniques of 13th century. Second examination is focused on museum of 21st century - project MuCEM, Museum of European and Mediterranean Civilisations in Marseille.
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Aupair stay in the Europe
Bartošová, Veronika ; Brůžková, Pavla (advisor) ; Kalábová, Markéta (referee)
The first chapter of the bachelor thesis is about tourism, about definitions and terms used in the tourism, forms and types of the tourism and about subjects that provide basic and extra services in the field of tourism. In the second chapter deals with the term Aupair and with the history. It is written there about travel agents that offer Aupair stays all over the world. The third chapter compares two different European countries: the United Kingdom and Spain. From the point of view of the autor and correspondents, within the location, climate, culture, lifestyle, as well as within the range of duties. In the conclusion the answers from the questionnaire are analyzed. This questionnaire was sent to correspondets per social sites and e-mails.
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Tourism of Northern Sweden
Trubanová, Martina ; Jenčková, Jiřina (advisor) ; Kalábová, Markéta (referee)
The aim of this Bachelor Thesis is to evaluate the current situation of tourism in Northern Sweden. The theoretical part defines basic terms of tourism and describes its forms that are most relevant to the given region. The beginning of the practical part deals with the description of Sweden, with the development of local tourism and with the current conditions. Subsequently, the thesis focuses on offered attractions and, the development and the structure of visitors. Afterwards, the last part uses PEST and SWOT analysis for general assessment of the given region. In the end, Northern Sweden is compared to both, the rest of the country and to the neighbouring parts of Norway and Finland.
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Specifics of outdoor-oriented travel agencies in the Czech Republic
Jordáková, Markéta ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The work summarizes the specifics of travel agencies Kudrna, Adventura and Livingstone, which focus on active holidays and outdoor tours. The number of so-called Outdoor-oriented travel agencies in the Czech market are nowadays increasing and a more detailed description of their activities is therefore very interesting. The aim of the thesis is to evaluate and to analyze a typical outdoor tour from the point of view of the mentioned travel agencies. Personal structured interviews with representatives of mentioned travel agencies were used as a research method. The conclusion of the work summarizes the author's suggested proposal of a typical outdoor tour to Kyrgyzstan, including detailed itinerary and pricing for the entire trip.
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Tourism analysis of Chlumec nad Cidlinou and its surroundings focused on occupancy development at the campsite
Mentelová, Markéta ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The bachelor thesis deals with tourism analysis of the town Chlumec nad Cidlinou and its surroundings with a focus on the public campsite and outdoor swimming pool development. The aim of the thesis is to analyse actual tourism supply situation as well as preconditions for further development in the area and to evaluate the occupancy development at the campsite in years 2003 - 2016. The thesis consists of six chapters. The first chapter introduces theoretical basics, the second chapter deals with general characteristic of the town and its surroundings and in the third chapter there can be found the tourism supply analysis of the area. Next two chapters include the description and SWOT analysis of the public outdoor swimming pool and campsite area, and the last chapter encompasses final assessment. The outcome of the bachelor thesis represents the creation of complex tourism supply description in the area on one hand, and positive occupancy development of the campsite on the other.
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