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Marketingová strategie komunitní stítě Bezones
 Kadlčková, Anna
The bachelor thesis presents a marketing study of the unique ambitious start-up project of the Bezones joint-stock company, which is primarily focused on the de-velopment of business relations between companies whose target customer is not the end consumer. The literature review summarizes theoretical knowledge about strategies and marketing situational analysis. In the following part of the work the components of the current marketing mix were described and based on selected types of marketing analyzes the internal and external environment of the company as well as the surrounding area was evaluated. The company's analysis process was also supported by a questionnaire survey. All results were then summarized using the SWOT analysis. The output of my work is the design of the marketing strategy of this Internet business community network, designed exclusively for business-to-business (B2B) segment.
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2 Kadlčková, Alena
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