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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The future of motocross sport in the Czech Republic
 Kadeřábková, Aneta ; Slepičková, Irena (advisor) ; Fiala, Miloš (referee)
Title: The Future of Motocross sport in the Czech Republic Objectives: The aim of this thesis is to assess chosen factors influencing international success in motocross in the Czech Republic within the current system and development in the previous 40 years. Methods: This is a mixed research. The qualitative and quantitative research methods were used. The semi-structured interviews were made with three experts from motocross sport. Two of them were representatives of the Autoclub of the Czech Republic and one was from regional motocross center. The electronic interrogation method for Czech elite motocross riders and document analysis were also used. Results: Motocross was a very successful sport in the history of the Czech Republic. The results showed that even though funds are important in the motocross, the organisation of this sport in the Czech Republic is still primarily based on voluntariness. There is no promotion of motocross in the Czech Republic, so there is also a lack of popularity and funding. The survey showed dissatisfaction of motocross riders with the work of the Autoclub, riders do not feel support and also negatively evaluated communication from Autoclub. Keywords: Sport success, elite sport, funding, talents promotion, motorsport organization.
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Sponsorship of Big Shock Racing Team and their cooperation
 Kadeřábková, Aneta ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Sponsorship of Big Shock Racing Team and their cooperation Objectives: The aim of this thesis is to suggest new sponsorship offer for potential sponsors of Big Shock Racing Team and realize how the team cooperate with their actual sponsors. Methods: The main method used in this thesis is qualitative method, specifically several interviews with a driver of Big Shock Racing Team Martin Macik Jr., who deal with sponsorship in their team. The method of analysis and observation were used too. Results: From the interviews I realized that the team does not currently have complete sponsorship offer. They try to negotiate individually with their partners and try to fulfill their individual requirements. First of all the current situation was analyzed and than, four sponsorship packages were created to help the team with their future sponsors. Keywords: Sponsorship, sport sponsorship, sponsorship offer, marketing communication, motorsport
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See also: similar author names
1 Kadeřábková, Adéla
2 Kadeřábková, Alice
2 Kadeřábková, Anežka
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