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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the Marketing Mix of Motoring Stadium
 Křížová, Ilona ; Vávra, Oldřich (advisor) ; Fousek, Vlastimil (referee)
Motorsport fields autocross, rallycross and motocross no more have the status they had in recent history. They have to share their popularity with a growing offer of other attractive leisure activities. At the same time automobile clubs (keepers of motorsport stadiums, where various motorsport venues are held) have to deal with a decrease in financial and material support. Sponsors now decide more carefully about the sports to which they will link their brands. To reach an overall prosperity it is essential to focus marketing strategy on both channels -- B2B as well as B2C. Theoretical part of the thesis deals with a strategic marketing in sport industry with a focus on marketing mix. On the other hand practical part uses empirical and theoretical methods to analyze marketing mix of autocross, rallycross and motocross stadiums in the Czech Republic. Conclusion of the practical part summarizes the aim of the diploma thesis. Firstly, there is an analysis of Sedlčany Motorsport Stadium's marketing mix. The results are then used for creation of a new marketing strategy of this sport facility.
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The analysis of social campaign – Czechia against poverty
 Křížová, Ilona ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
A bachelor thesis Analysis of a Social Campaign -- Česko proti chudobě (Czechia against poverty) deals with an influence of a communication of the campaign on the society. A theoretical part is focused mainly on an explanation of terms connected to a social campaign, on an introduction to poverty issues, on a way of a fight against poverty in the world and an introduction to the Česko proti chudobě campaign. There are methods of communication of other European social campaigns compared to the Czech one (Česko proti chudobě) in a practical part. The practical part also tries to find out if there is an awareness of the campaign among the public, through which mass media people learn about the campaign, whether the public is somehow participating in the campaign, if it trusts in the purpose of the campaign and at the same time whether the Czech society is interested in poverty issues. There was a survey conducted to find out these facts.
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See also: similar author names
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17 KŘÍŽOVÁ, Iveta
4 Křížová, Irena
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13 Křížová, Ivana
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