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National Repository of Grey Literature

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The painter Ivan Siskin. KŘÍŽOVÁ, Edita Detailed record

Analysis of Consumer Behaviour in the Segment of Private Labels KŘÍŽOVÁ, Edita This thesis deals with the topic "Analysis of consumer behavior in the segment of private labels". Its main aim was to make an analysis of the Czech market with goods called "private label". Introductory part of the thesis contains a survey of theoretical knowledge from the sphere of marks, private labels, market research and consumer{\crq}s behavior. The second part deals with detailed description and analysis of the private labels{\crq} offer, an on-line research of consumers detecting consumer´s behaviour. In the final part of this thesis there are proposed certain steps pointing at the optimal and best solution for winning and afterwards keeping their consumer. Detailed record

See also: similar author names
2	KŘÍŽOVÁ, Erika
4	KŘÍŽOVÁ, Eva
10	Křížová, Eliška
2	Křížová, Erika
4	Křížová, Eva
1	Křížová, Eva,

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