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Media education in Prague high schools from the perspective of students and teachers
Navrátilová, Tereza ; Odstrčilová, Klára (advisor) ; Jirák, Jan (referee)
The aim of this master's thesis was to inquire into media education in Prague's high schools using the qualitative methods from the point of view of its two main participants - students and teachers. The main reason for focusing on these students was that they achieved the highest scores in media literacy among their peers from Czechia. For the purpose of the analysis, data were collected using in-depth semi-structured interviews with teachers from Prague's high schools, a focus group with second-year students from Gymnázium Na Zatlance, and an online questionnaire that was completed by 55 students from several high schools in Prague. The data were subsequently analyzed using the open coding method and thematic analysis. The results indicate that despite being classified as cross cutting topic in the Framework Education Programme by the Ministry of Education, more than half of the respondents reported receiving no media education. Furthermore, the results reveal that inclusion of media education in lectures depends mainly on the teachers and their personal motivation to incorporate it. On the other hand, teachers feel that they lack sufficient space and support from the school management. When media education is present in schools, it is mainly treated as a cross cutting topic rather than a...
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Media education in secondary schools and vocational schools for civic participation of disadvantaged youth
Römer, Lucie ; Supa, Markéta (advisor) ; Jirák, Jan (referee) ; Vrabec, Norbert (referee)
Mediální gramotnost se stále silněji stává předpokladem plnohodnotné občanské participace. Ta se zejména mezi mládeží přesouvá od tradičních forem k nekonvenčním, viz např. Fridays for Future. Možnosti a schopnosti zapojit se do veřejné debaty však nejsou distribuovány rovnou měrou. Jedním z nástrojů k zúžení této "participační mezery" může být podle řady studií mediální výchova (MV). Tato práce předkládá participativní akční výzkum zkoumající možnosti MV pro rozvoj občanské participace znevýhodněné mládeže. Těží především z tříměsíční intervence na středním odborném učilišti (SOU) v Lounech, do níž se v roce 2019 zapojilo sedmnáct studentů ve věku 17 až 19 let. Objem empirického i teoretického výzkumu v této oblasti roste, avšak v kontextu střední Evropy jde o minimálně probádanou oblast, pro česká SOU pak tematické studie takřka neexistují. Práce je unikátní i v kombinaci on-line a off-line aktivit s fyzickou účastí studentů na veřejné občanské akci a v důrazu na propojení školního a mimoškolního života. Výzkum mimo jiné prověřil sadu rysů výukových metod MV doporučených předchozími studiemi a dospěl zejména k doporučení holistického přístupu, dlouhodobých projektů a k narušení školní rutiny. Zatímco mediální kompetence studentů intervence rozvinula, růst občanskoparticipativních dovedností...
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Media image of war in Ukraine in a children's program "Zprávičky" on ČT :D
Panchártková, Zuzana ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The aim of the thesis is to analyze the media image of the beginning of the war in Ukraine in the program Zpravicky on Czech Television :D. It will describe how the current topic of the war in Ukraine was presented to child viewers and how this news differed from the news for "adults". Primarily, the thesis examines through content analysis the news that conveyed up-to- date information about the war to children. It will examine the frequency of news about Ukraine as well as the form in which the news was conveyed. Depending on this, the theoretical part of the thesis will look at media perspectives on child audiences, research on children's relationship with the media, etc. CT :D will be described with an emphasis on the news - the children's programme Zpravicky. The author assumes that with the escalation of the situation in Ukraine, there has also been an increase in news reporting on Ukraine in children's news and the news has been reported in a certain way according to the children's broadcasting code. The thesis map how much news were included in the broadcasts and and what form they were in.
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The media image of Queen Elizabeth II's death in selected Czech news websites
Dolenská, Klára ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The thesis examines the media image of Queen Elizabeth II.'s death in two of the most visited Czech news websites. It analyzes articles published in one month's time horizon starting from the day of the Queen's death on September 8th 2022. The selected news servers are Novinky.cz as a representative of a more reputable media and Blesk.cz as a tabloid media. The thesis goes through the theoretical foundations of the problematics, briefly describes the life and circumstances of the Queen's death and explains used methodological procedures - quantitative content analysis and qualitative analysis performed using the grounded theory method. The results of both analyses then reveal what topics the selected servers focus on and serve to compare the constructed media image of the Queen's death.
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Public radio in the Czech Republic, its current and future position in society from the perspective of millenials
Hanáčková, Kamila ; Groman, Martin (advisor) ; Jirák, Jan (referee)
This thesis deals with the analysis of listening to public radio in the Czech Republic among millennials. It wants to find out their listening habits and behaviour, their motivation for listening and their perception of the current position and future role of public radio in society. The theoretical part of the thesis explains the basic concepts that are essential for the thesis, introduces the methodology and content of the whole thesis, and also presents the theoretical approaches of cultural studies on which the thesis is based. These are mainly based on the concept of active audience, the theory of selectivity and the findings of the so-called Birmingham School. It briefly describes the historical development and role of radio in the Czech Republic and its current form. In the practical part of the thesis, it interprets its own empirical research, what it consists of, how it was conducted and what its conclusions are. This was carried out using a qualitative method and in-depth interviews with twelve respondents, asking twenty open-ended questions that explored participants' listening, motivations and perceptions of Czech public radio. Using the method of grounded theory, categories were created through open, axial and selective coding, which could be used to elaborate a central category, on...
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Media image of The Yellow vests movement - comparison of traditional and new media content
Stoklasová, Justýna ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis deals with the framing of the protests of the Yellow Vests movement in France in some selected Czech news media. The focus is on a comparison of the way the protests were framed in articles published in traditional and new (press/online) media. The aim of the research is to use media framing analysis to determine whether, and in what way, the media representation of the yellow vest movement is influenced by the type of media (print/online) and whether the content of the articles has elements of the protest paradigm and bias against the yellow vest movement. In the theoretical part of the thesis, the theories of the influence of mass media on public opinion are first briefly introduced, especially the agenda setting theory. The theoretical part of the thesis first briefly introduces the theories of mass media influence on public opinion, in particular the theory of agenda-setting and the concept of media framing. This concept is put in the context of the protest paradigm phenomenon. This is followed by a brief description of theformation and and nature of the yellow vest movement and the different characteristics of traditional and new media. Finally, some previous studies on media coverage of protests are presented. The methodological section presents the research problem, the...
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Framing of the situation in Mariupol in the news coverage of Novinky.cz, Blesk.cz and Deník.cz
Vokoun, Filip ; Jirák, Jan (advisor) ; Moravec, Václav (referee)
This bachelor thesis examines the presentation of the siege of Mariupol on three Czech online news sites. A sample of 500 texts from the year 2022 was used to examine how the selected media framed the news about the situation in the city. This research was supplemented with findings from thematic narrative analysis and other examined variables, such as the topics of the texts or the actors quoted. The thesis is divided into three parts - theoretical, methodological, and analytical. The theoretical part introduces the concept of framing in news reporting and presents the general frames and thematic and episodic framing examined in the thesis. This part continues by introducing narrative in war coverage and reviewing narratives occurring in the media in the context of the Russian-Ukrainian conflict. The methodological part introduces the quantitative and qualitative research methods used in this thesis, the studied news media, and the sample of texts. The analytical part of the paper then presents the results of the analysis, which indicate an anti-Russian position of all the media studied. All the media examined presented the situation similarly, treating it primarily as a humanitarian disaster. The suffering of civilians and Ukrainian soldiers associated with the war was often presented through...
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Media image of prince Philip
Žemlová, Kristýna ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Katedra mediálních studií Mediální obraz prince Philipa Diplomová práce Autor práce: Bc. et Bc. Kristýna Žemlová Studijní program: Mediální studia Vedoucí práce: prof. PhDr. Jan Jirák, Ph.D. Rok obhajoby: 2023 Abstract: The diploma thesis Media Image of Prince Philip attempts to explain the concept of media image using Prince Philip as an example. The main tool to find out the media image will be a combination of quantitative and qualitative content analysis. The thesis first anchors the theoretical concepts of social construction of reality, agenda setting and media image. It then introduces the Czech media scene and the media in which the media image will be examined, i.e. Lidovky.cz and Novinky.cz. One of the chapters is also devoted to the personality of Prince Philip himself and the British royal family. The subsequent methodology chapter explains the two content analyses and their data collection techniques, which resulted in the technique that was best suited for the actual research of this thesis. The methodology chapter then concludes with the stated research questions and hypotheses, the truth of which is to be determined by the analysis itself. The answers to the research questions then helped the analysis to...
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Representation of female protagonists on posters of Disney's animated movies
Matoušková, Markéta ; Dvořáčková, Věra (advisor) ; Jirák, Jan (referee)
This thesis deals with the semiotic analysis of the representation of female protagonists in Disney animated film posters from the first in 1937 to the present. The theoretical part of the thesis is divided into thematic and semiotic parts. The thematic part deals with the concepts related to the topic of feminism, historical development of the position of women, film posters, representation of women in film, but also with key aspects in the development of Disney. In the semiotic part, the thesis focuses on semiotic analytical concepts suitable for the following research. The research part of the thesis analyses a research sample consisting of eight posters for animated films. Using semiotic tools, the analysis is carried out with regard to the conditions of the creation of the films, the plot of the stories, the characteristics of the main characters, the image mode, colors and text. These findings are subsequently compared against each other and the conclusions of these findings are interpreted on the basis of this comparison. The conclusion of the thesis summarises how female heroes are represented in the posters and how their representation change depending on the time of creation and the development phase of feminism.
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Use of media in English lessons in Czechia
Procházková, Pavla ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, entitled "Use of Media in English Lessons in the Czech Republic" is to evaluate the use of old, classic and new media in teaching English in Czech primary and secondary schools, as well as in private lessons conducted by English language tutors. In the first part, the work introduces old and new media in the Czech education system and individual types of new media, presents historical media used for teaching English in our countries, provides an overview of the media used at the present time and, above all, introduces websites and applications developed for teaching English. The results of recent studies dedicated to the investigated issue are also presented. The research objective of the practical part is the analysis of the answers of 50 educators obtained using a questionnaire survey, answers to questions regarding the use of old and new media in the teaching of the English language, namely in the time before the coronavirus pandemic, in the time of distance learning during the pandemic and now, as well as qualitative research of the most used new media tools in English lessons. The research methods are literature searches, qualitative research methods, questionnaire surveys and analysis of questionnaire survey results using quantitative and qualitative research...
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