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National Repository of Grey Literature 1 records found  Search took 0.09 seconds. 
Marketing and communication strategy for music contest Skutečná liga
 Stanislav, Michal ; Postler, Milan (advisor) ; Jakl, Ladislav (referee)
The first theoretical part of the work describes in general marketing, marketing and communication strategies. The practical part is given to description of the music contest Skutečná liga, then to analysis of its target group, to analysis of its competition and of previous marketing and communication strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations with time-harmonogram building a new marketing and communication strategy were suggested according to the founded results.
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See also: similar author names
7 Jakl, M.
1 Jakl, Martina
1 Jakl, Martina L.
5 Jakl, Michal
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