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Bias of Czech media: the image of Radovan Krejčíř and his activities in the contemporary press
Němeček, Jan ; Jirák, Jan (advisor) ; Nečas, Vlastimil (referee)
Bachelor thesis Bias of Czech media: the image of Radovan Krejčíř and his activities in the contemporary press analyzes how chosen media informed about events during the escape of Radovan Krejčíř from the Czech Republic in 2005. The quantitative analysis aims to reveal potential journalism methods and working procedures, that could cause, at the end, bias on public. Theoretical part of these thesis focuses on defining the term bias and specifies defined terms, which this study contains. Theoretical concepts kinds of bias are introduced and monitored press is defined. Practical part of this study draws information form monitored periodicals in defined time table and emphasizes on following comparation of analyzed data. The main aim of this study is to find out, how media worked with information and confirm or refute potential bias.
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Representation of Mass Death in MF DNES
Strnadová, Kristýna ; Jirák, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis focus on a media representation of a mass death which is caused by terrorist attacks. Due to terrorist attacks around the whole world many innocent people die and media write about these affairs in many ways depending on different factors. By combining quantitative and qualitative analysis of six cases of terrorist attacks which took place in different world locations, thus thesis shows how are these events represented in daily newspaper Mladá Fronta DNES. On the one hand, the number of victims appear to be less significatnt factor, on the other hand, the geographic proximity and possible connection to the Czech Republic plays bigger role. Thus, more space is devoted to these attacks. Each event also appear to be framed differently according to the time when they took place. Either, they were framed as attacks against humanity with focus on heroism of the victims, or they were framed as geopolitical conflicts with attention to the consequences and political responses. It is also possible to find narratives which repeat in the articles about terrorist attacks. These narratives use archetypal stories which can be found in acient myths. The usage of these stories helps not only journalists, who do not have to invent their very own stories, but also readers because it helps them to...
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Analysis of the contents of the weekly magazine 5+2 days between 2012 and 2013
Hradiský, Jakub ; Klimeš, David (advisor) ; Jirák, Jan (referee)
Abastract The thesis called Analysis of The 5+2 Days Weekly Magazine between 2012 and 2013 in its empiric part looks into the contents structure, its preferred topics and ratios of stories and cases from the defined parametres point of view throughout the period beginning the foundation of the magazine to the parliamentary elections held in October 2013. The analysis deals with the issue of presentation of the Agrofert holding as the magazine is its part and Andrej Babiš from his position of an owner and chairman of a political movement ANO he led to the snap parliamentary elections in 2013. The analysis examines if the fact that its owner is an enterpreneur, owner of one of the bigest Czech companies and a high-ranking politician has any impact on the contents of the magazine. The method used to analyse the contents is quantitative contents analysis. In its theoretical part the paper deals with basic social roles and functions of the media, concepts of free speech and independence of the media. This part of the thesis sees these concepts mainly from the ownership of the media point of view and the ownership's impact on their contents and function. The theoretical part also presents a review of the Czech media environment development after 2008 from the change of the ownership point of view.
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Use of media logic by corporations
Kubíčková, Vladimíra ; Jirák, Jan (advisor) ; Kraus, Jiří (referee) ; Bína, Daniel (referee)
The belief that economic entities influence media contents and shape them through their public relations professionals, is shared with an increasing intensity by both academics and journalists. One feature of this effect on media is publishing unlabeled public relations (PR) articles. This thesis "Detection of Unlabeled PR articles - the Theory and Application on Comparison of Czech Dailies" deals with methods that can reveal such texts. This work assumes that an unlabeled PR article is characterized by a lack of journalistic objectivity and as for the language aspect, by its persuasive component. The theoretical part therefore focuses on objectivity of journalistic texts and communication intention as seen from pragmalingvistic theory. For consequent use in the empirical part, this work summarizes existing research of unlabeled PR articles, with a special consideration for methods used by scholars. It stems from the findings of the critical political economy of communication, particularly the issue of advertisers influence on media contents. On grounds of these conclusions, this work then introduces its own design for identification of unlabeled PR articles, by classifying according to several predefined PR parameters. The classification system was designed on the basis of content analysis of...
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The transformation of presentation of the middle east populationin post-9/11 american films
Leimerová, Magdalena ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The master thesis named The Transformation of Presentation of the Middle East Population in Post-9/11 American Films aims to closely analyze eight chosen mainstream American films with the help of the combination of qualitative and quantitative methods. The plot of the observed films has to be placed in the Middle East, picture terrorism or contain the Arabs or Muslims as characters. On the basis of a wide range of criteria and the final comparison, the thesis focuses on the comparison of the Hollywood movies which were created before and after the terrorist attacks in New York in 2001. The theoretical chapters are dedicated to the introduction of the social construction of reality, stereotyping and one-dimensional description of the Arabs in Hollywood films and mainly to the deep introduction of West and Islamic culture, not only from the historic but also cultural and valuable point of view. The applied methodology follows after. The detailed analysis of the chosen films is accompanied by photographs and excerpts directly from the films to help readers to understand the differences as much as possible. This part is followed by the final evaluation of the analysis on the basis of the comparison of the observed criteria. The hypothesis is confirmed at the end but there are also some other important...
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Adolescents perception of the television advertising
Lepková, Klára ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
This thesis named Adolescents' Perception of Television Advertisement is an analysis of the relationship between the television advertisement and the chosen target audience - adolescents at the age of 17 - 20. The thesis examines to what extent the television advertising contributes to forming an image of the world in the members of the target audience and asks whether the advertising pressure focused on the target audience is effective or whether the adolescents are able to think critically and indipendently and to create their own opinion on the proposed and explored issue. The introduced thesis is devided in two parts - practical and analytical. The first one is primarily based on findings gained form relevant literature and the sedondone presents the process and results of the very quantitative research. The main aim of this thesis is to find out what is the overall attitude of adolescents at the age of 17 - 20 towards the television advertisement and to give evidence whether they believe the informatik presented in the TV advertising. In order to meet the given goal 105 students of two last years of Catholic Grammar School in Pilsen were put through the quantitative questionnaire research detected the trends in adolescents' attitudes and perception of TV advertising. The research included four...
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The transformation of czech political satire in TV broadcasting after year 1989
Píšová, Nikola ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
The aim of the Master thesis "The Transformation of Czech political satire in TV broadcasting after year 1989" is to capture and describe changes of political satire in television shows over last 25 years on sample of six selected shows: Česká soda, Gumáci, S politiky netančím, Politické harašení, Stalo se and 168 hodin. Theoretical part of this work is trying to explain idea of satire itself and to introduce of the topic into more general historical context. Practical part is then, using semiotic analysis, aiming at what expression/aesthetic and thematically variables create satiric constructions in the level of visual picture, press and graphics, language level and music component. Last chapter is dedicated to offer political satire in TV broadcasting after 2010. This work is then connecting results of the analysis and findings from the theoretical part in the conclusion.
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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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Film as a Medium of Cultural Memory: Cinematic Representations of the Post - War Expulsion of Germans and its Changes
Řehořová, Irena ; Šubrt, Jiří (advisor) ; Jirák, Jan (referee) ; Klimeš, Ivan (referee)
As a result of the development of visual media and the related tendency in social sciences described as "pictorial turn", many disciplines have incorporated in the field of their research also the study of phenomena that used to stay out of their attention. In sociology, this tendency resulted in the emergence of a new sub-discipline, referred to as sociology of the image or visual sociology. The subject of this dissertation falls within this sub-field: the attention is focused on movies, which today stand as a powerful media of cultural memory. The main goal of this project is to describe the specific practices of cultural remembering following from the nature of the film medium, and to explore the significance of the film as a source of sociological cognition. In the first part, film is recognized as a cultural/social phenomenon, which shouldn't be understood only as a product of individual authors, as there are many institutions and other subjects (which together form a cinematographic field) who also contribute to the making of a film by defining its possibilities and thus influence the way how particular events are represented. The second part of the work presents different theoretical approaches that map the nature of relation between film representation and reality - they describe the...
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Crisis in the institute for the study of totalitarian regimes in czech periodic press
Svorník, Petr ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The main aim of this thesis is to prove that the style of news coverage of one topic in three different Czech newspapers differs significantly, based on ideology of authors and newspapers too. News reporting should be informative, unbiased, without assessments of its author. However the resulting article is always biased in some way. The author doesn't have to use evaluating words to evaluate; he or she can affect the result by choosing right speakers, placing them in favorable or disadvantageous position or even cut them out of the text. The author can choose which story to tell and which frame to use. This thesis focuses on crisis in the Institute for the Study of Totalitarian Regimes in April of 2013, when the director Daniel Herman was dismissed and new director Pavla Foglová was appointed. This event is suitable for the study of (hidden) evaluation and ideology, because it is closely connected with communist history of Czech nation - everyone has some opinion about it, journalists included. After the theoretical explanation of main terms and concepts like signification, discourse and ideology comes the analysis of three non-tabloid Czech newspapers: Lidové noviny, Mladá fronta DNES and Právo. Their story is the main subject of this thesis.
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